Entries in 'push' (12)
Nintendo will kick off a year-long marketing push for Pokémon with next month’s Mystery Dungeon game.
Just weeks after telling MCV it will cut the store space dedicated to games, HMV has changed its mind.
Further to the news that Wii U will arrive with an aggressive new digital policy, Nintendo has also confirmed a brand new 3DS strategy.
Kid Icarus: Uprising is to come under the spotlight once again as Nintendo kicks off a fresh round of retail promotions for the title.
Ubisoft has pushed back Tom Clancy’s Ghost Recon Future Soldier on consoles by two months to May 25th.
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
Electronic Arts will turn its attentions to Android mobile platform following its successes on Apple’s App Store.
In its biggest statement of intention to date, platform holder Sony is to spend a massive £82m on its European marketing push for its RRP reduced and redesigned PS3 Slim.
The past year was ‘not great’ for Electronic Arts – and the firm is gunning to grab back market share from rivals Activision and Ubisoft this year.
High Street giant Gamestation has vowed to slash prices in its biggest Easter marketing campaign to date.
Codemasters has pledged to support its impressive 2009 line-up with the biggest PR and marketing campaign in its history.