Entries in 'rebrand' (19)

Justin.tv brand to be retired in favour of Twitch

Justin.tv brand to be retired in favour of Twitch

The company known as Justin.tv has been rebranded as Twitch Interactive.

Ben Parfitt
by Ben Parfitt
on Feb 10th 2014 at 2:57PM in News
Excalibur brings all publishing labels under one roof

Excalibur brings all publishing labels under one roof

PC GAMING WEEK: Budget PC games specialist Excalibur is rebranding itself to simplify its diverse games offering.

Greg Lockley
by Greg Lockley
on Feb 7th 2014 at 11:32AM in News
McAfee rebranded as Intel Security

McAfee rebranded as Intel Security

It's almost as if the company wants to distance itself from the McAfee name...

by Matthew Jarvis
on Jan 7th 2014 at 11:47AM in News
OXM gets new name and new look ahead of Xbox One launch

OXM gets new name and new look ahead of Xbox One launch

The UK’s best-selling video game magazine will be relaunched in time for the arrival of Xbox One.

Christopher Dring
by Christopher Dring
on Oct 24th 2013 at 11:17AM in News

Advertisement

Gem unveils new name - Exertis Gem

Gem unveils new name - Exertis Gem

The parent company of distributor Gem has rebranded itself and its subsidiaries.

Ben Parfitt
by Ben Parfitt
on Oct 23rd 2013 at 10:17AM in News
Uncooked's 360 Gamer rebranded as ONE Gamer

Uncooked's 360 Gamer rebranded as ONE Gamer

UK games mag 360 Gamer is to unveil its new branding with its next issue.

Ben Parfitt
by Ben Parfitt
on Jul 9th 2013 at 11:48AM in News
The War Z gets a new name - Infestation: Survivor Stories

The War Z gets a new name - Infestation: Survivor Stories

Controversial PC title The War Z is undergoing a rebranding.

Ben Parfitt
by Ben Parfitt
on Jun 20th 2013 at 1:39PM in News
Android Market rebranded as Google Play

Android Market rebranded as Google Play

A new consolidated media hub called Google Play has replaced the search engine giant’s Android Marketplace service.

Rob Crossley
by Rob Crossley
on Mar 7th 2012 at 9:09AM in News

Advertisement

Nintendo pondering Wii U rebrand?

Nintendo pondering Wii U rebrand?

This year’s E3 is already expect to bring with it a new direction for Nintendo’s still in development Wii U, and now rumours claim that it might even see a ...

Ben Parfitt
by Ben Parfitt
on Jan 27th 2012 at 8:25AM in News
GAME expands its experiential retail concept

GAME expands its experiential retail concept

After a positive reception to its new 'experience zone' in Parramatta, GAME has confirmed to MCV its plans to rollout the design in multiple other retail stores.

Leigh Harris
by Leigh Harris
on Jul 28th 2011 at 5:51AM in News
Video Games Daily relaunched as Kikizo

Video Games Daily relaunched as Kikizo

Kikizo.com has revived its original name as part of a rebrand that takes the site beyond video games.

James Batchelor
by James Batchelor
on Jul 12th 2011 at 1:25PM in News
Developer A2M rebranded

Developer A2M rebranded

The largest independent studio in Canada has rebranded itself with a new mission to break into the nascent digital markets.

Ben Parfitt
by Ben Parfitt
on Nov 8th 2010 at 12:17PM in News

Advertisement

UKIE ready for Whitehall reveal

UKIE ready for Whitehall reveal

ELSPA will be dead in a matter of days.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2010 at 9:30AM in News
ELSPA dates UKIE rebranding

ELSPA dates UKIE rebranding

The Entertainment and Leisure Software Publishers Association will officially change its name to the Association for UK Interactive Entertainment on September 7th, it has been confirmed.

Ben Parfitt
by Ben Parfitt
on Aug 9th 2010 at 11:53AM in News
Xbox brand tweak at E3

Xbox brand tweak at E3

Xbox 360 games will receive a revised front cover as part of Microsoft’s plans for a brief redesign to its standardised box art.

Dominic Sacco
by Dominic Sacco
on Jun 10th 2010 at 4:23PM in News
Rare reveals new look

Rare reveals new look

UK studio Rare has undergone a facelift as it turns 25, resplendent with four new logos.

Ben Parfitt
by Ben Parfitt
on Jun 2nd 2010 at 12:55PM in News

Advertisement

Expect 3DS to get a new name

Expect 3DS to get a new name

Though the name 3DS seems to cover all the bases pretty thoroughly – it’s like the ‘DS’ and it’s ‘3D’ – it looks as if the next handheld to come ...

Ben Parfitt
by Ben Parfitt
on May 11th 2010 at 12:06PM in News
SCE unaffected by Sony restructure

SCE unaffected by Sony restructure

Despite reports to the contrary this morning, the famous Sony Computer Entertainment brand is not going to die.

Ben Parfitt
by Ben Parfitt
on Feb 24th 2010 at 11:34AM in News
Zavvi loses its '.co.uk'

Zavvi loses its '.co.uk'

As Zavvi’s online rebirth continues to gather pace at the hands of new owners The Hut, the portal has revealed that it is to ditch its UK specific top-level domain ...

Ben Parfitt
by Ben Parfitt
on Oct 23rd 2009 at 5:49PM in News