Entries in 'research' (42)
Xbox 360 and Call of Duty still king in US
Microsoft and Activision had the best performing products in the US last month.
US game sales drop by $390 in January
A lack of new releases and the comparatively strong sales in 2011 saw the US video games market drop by almost $400m last month.
UK leads digital and physical game sales
NDP data shows that UK consumers buy more video games – both boxed and downloadable – than those in France, Germany in the US.
Friday's Five-Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting.
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Five-Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting.
Brand Map: Assassin's Creed
This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of ...
Brand Map: Civilization
We look at a snapshot of players just prior to the launch of Civilization World to see what they are enjoying about the game series.
Brand Map: Super Mario Bros
This week we look at playing habits for one of the biggest game franchises of all time.
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Friday's Five Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting.
Brand Map: Just Dance
Ubisoft's Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3.
Brand Map: Call of Duty
This week we’re going to look at playing habits for Call of Duty using the GameVision Brand Map.
Friday's Five-Second Facts
Read and remember these stats so you can sound clever at the next Monday morning meeting.
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Brand Map: LittleBigPlanet
With the Move patch for LittleBigPlanet going live recently, GameVision looks at the ongoing success of this relatively recent IP.
In-game ads to top $7.2bn by 2016
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns.
Brand Map: Fable on Kinect
This week, we’re going to look at Fable using the GameVision Brand Map you can buy direct from MCV online.
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MCV GameTime: Industry TV advertising monitor (wk ending August 26th)
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
Brand Map: Mario Kart
This week we’re going to look at Mario Kart using the GameVision Brand Map you can buy direct from MCV online.
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
Brand Map: Gran Turismo
This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports.
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives.
Brand Map: Adventure Games
WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street.
Brand Map: Call of Duty
If you had the envious responsibility of launching a huge title such as Call of Duty into the market, which other video game franchises would you say are its primary competition?
3D not engaging UK public
Research has shown that 3D is on course to become a mass market product, but has yet to engage the majority of its audience.
Sony cuts dev spend on PS4
Sony will spend less developing its next home console than it did with the PS3.
