Entries in 'spend' (29)
UK online retail set for £13.5bn Xmas boom
It may be tough times on the High Street, but online retailers are expecting their most successful Xmas yet.
OPINION: Spending money to make money
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream
£165m marketing bonanza to cheer up Christmas
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales.
Sony UK splashes £3m on Resistance 3
Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping £3m marketing spend.
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$100m spent by Zynga on studio acquisitions in 2010
Social games giant Zynga spent more than $100 million during a year-long studio buyout craze, new data reveals.
UK Xbox gamers spend £64 a month
On average UK Xbox 360 gamers splurge £64 a month on their hobby according to Microsoft.
Spend it like Beckham
EA UK has spent over £3m on its David Beckham-fronted Sports Active 2 ad push.
Kinect marketing spend = $500m
The New York Post is reporting that Microsoft is spending $500m on what it calls “a major movie-style marketing blitz” to accompany the launch of Kinect next month.
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MS spends more on Reach than Halo 3
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game.
£750,000 gets PlayStation Moving
Sony is spending £750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week.
Black Ops getting ‘biggest investment ever’
Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title.
XBLA on track to make $140m this year
A new report from Forecasting & Analyzing Digital Entertainment has estimated that Microsoft Xbox Live Arcade service has to date in 2010 made something in the region of $46.1m, a ...
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DLC goes mainstream with £1m MW2 push
Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC.
Brits spend £195m on MMOs
UK players of massively multiplayer online games spent £195m on them last year, a report has found.
ESA spent $1.2m on lobbying in Q409
A report filed by the House of Representatives’ clerk’s office in the US shows that trade body The Entertainment Software Association spent a whopping $1,208,000 on lobbying in Q4 2009.
‘Games lead charge on piracy fight’
The video games industry is well ahead of music and DVD when it comes to combating IP theft, says trade body ELSPA.
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Brits spend £200m on MMOs
British gamers spent £195m on MMO games last year, ahead of Germany and France, with £165m and £145m respectively, according to a new report.
US: Games claim 5% of entertainment spend
Video gaming now claims a higher proportion of US homes’ entertainment spend than print media, premium TV, DVD, Blu-ray, movie rentals or music.
Square spends millions to fulfil Fantasy
Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands.
Online retail explodes over Xmas
The Christmas break may be a time to focus on family and loved ones, but it now seems that it has become the prime opportunity for online shopping – and ...
Gaming surpasses film in 2009
Despite the British cinema industry enjoying its best 12 months in almost 30 years, the UK public spent around half a billion pounds more on gaming than it did movies ...
Pirates "spend more on content"
In what will surely encourage the self-validating conscience of illicit file-sharers, a new study has concluded that people who pirate digital content end up spending more on it than those ...
£6m ad spend for Left 4 Dead 2
US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.
The Hut prepares £3m Q4 ad blitz
The Hut Group is to promote its own website for the first time in its history with a £3 million campaign this Q4 – after being ranked no.1 in The ...
Twentysomethings spend big in UK
The latest TNS data shows that gamers aged between 25 and 34 years old spend the most money on games in the UK.
