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Entries in 'sportouch' (2)

Activision: CoD hasn’t peaked

Activision: CoD hasn’t peaked

It’s out on multiple formats, it’s got a record marketing spend behind it and it’s a fundamentally great game – those are the reasons why Activision thinks Call of Duty: ...

Ben Parfitt
by Ben Parfitt
on Sep 6th 2010 at 4:41PM in News
Rivals can't compete with Guitar Hero

Rivals can't compete with Guitar Hero

Activision has told MCV it will keep aggressively growing its share of the music category through retail collaborations, new promotions and expansion to new genres.

Ben Parfitt
by Ben Parfitt
on Sep 18th 2009 at 12:20PM in News