Entries in 'Spots' (14)
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more.
We look at recent TV advertising activity for games and the leading campaigns from September.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.