Entries in 'Spots' (14)
TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed.
Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
Advertisement
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Advertisement
Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.
Skyrim's TV launch ad hits Sky 1
Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more.
MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
Advertisement
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
