Entries in 'Swrve' (2)

Influence of whales over F2P mobile game revenue on the rise - report

Influence of whales over F2P mobile game revenue on the rise - report

A new study on free-to-play mobile game revenue shows that big spenders, known as “whales,” still account for the majority of in-app sales. In fact, they're taking up more of ...

Erik Johnson
by Erik Johnson
on Apr 10th 2015 at 2:10AM in News
Vast majority of free-to-play users have never purchased in-app - report

Vast majority of free-to-play users have never purchased in-app - report

Only 2.2 per cent of free-to-play users spend any money on in-app purchases, a new study has found.

Erik Johnson
by Erik Johnson
on Apr 10th 2014 at 7:04AM in News