Entries in 'targeting' (3)

MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.

Dominic Sacco
by Dominic Sacco
on Sep 16th 2011 at 3:00PM in News
Black Wii targets lapsed gamers

Black Wii targets lapsed gamers

Nintendo believes that its new sleek black Wii console can single-handedly lure hard-to-reach consumers back into gaming.

Ben Parfitt
by Ben Parfitt
on Oct 27th 2009 at 10:18AM in News
Sony targets iPhone fans with PSPgo

Sony targets iPhone fans with PSPgo

Sony will court iPhone users and gadget fans when the PSPgo hits retail next week.

Ben Parfitt
by Ben Parfitt
on Sep 28th 2009 at 12:39PM in News