Entries in 'toys and licensing' (5)
FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to ...
FEATURE: Games merchandise powers up
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler ...
FEATURE: Activision's new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands. Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher ...
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FEATURE: Toy Views
More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to £2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, ...
