Entries in 'tv' (185)
ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ's uDraw.
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MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Top five kids gaming sites' share of TV ad market
Children's social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month.
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
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Games becomes second-fastest growing TV ad sector
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
Disney acquires majority stake in UTV
The Walt Disney Company has obtained a controlling stake in UTV including the media firm’s games publishing arm UTV Ignition.
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
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Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Katy Perry teams up with The Sims
EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.
Portas on the hunt for indie retailers for new TV show
In her latest series, Mary Portas will be helping our independent shops that are struggling to survive or wants to expand.
Entertainment soars on Xbox Live
More people are using TV and other entertainment services on Xbox 360 than ever before.
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Gaikai to be in-built into future LG TVs
Streaming games service Gaikai will become and out-of-the-box feature in some of LG’s future 3D TV releases.
How games TV ads translate into sales
We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales?
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Sony targets 360 and Wii owners with Christmas ad
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes ...
LoveFilm hits Xbox 360 with new dashboard tomorrow
Microsoft has confirmed that streaming movie service LoveFilm will arrive on Xbox 360 tomorrow alongside the rollout of the console’s new firmware and dashboard design.
Asda introduces £98 HD TV
UK supermarket chain Asda is selling a 19-inch HD-ready TV for under £100 this Christmas.
Four game bundle kicks off PS3 Xmas ad campaign
Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.
Which game won the battle of the TV ads?
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.
