Entries in 'tv' (185)
MCV GameTime (week ending August 5th)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
Cult DS football game shoots to UK
Japanese sales success Inazuma Eleven will hit UK shelves on August 26th, three years after its original release.
MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
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MCV GameTime (week ending July 15th)
In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th.
Introducing MCV Gametime
In a new weekly feature, we look at the overall advertising activity for video games on TV.
3D not engaging UK public
Research has shown that 3D is on course to become a mass market product, but has yet to engage the majority of its audience.
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Nintendo on board for Zumba TV ad
Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo.
E3 2011: MS to reveal ‘Diamond’ TV service?
Microsoft is planning to reveal a TV-on-demand service for Xbox Live, according to WinRumors.
65" glasses-free 3DTV debuting this weekend
Those interested in trying out the latest in high-end glasses-free 3D TV tech will get the chance this weekend thanks to a special screening of the Champions League final between ...
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52-inch glasses-free 3DTV arrives
Mainstream glasses-free 3D may not be as far away as we've been lead to believe.
Engadget reports that Nissho Electronics has launched a 52-inch glasses-free 3D LCD in Japan. It ...
Ubisoft sets up film division
French publisher Ubisoft is launching its own movie division to bring its games properties to TVs and cinemas.
Pokémon Black and White hit 3m sales
Pokémon Black and White have sold 3m copies in the US and Europe within their first two weeks on sale.
Xbox 360 agrees product placement deal
Sky1 sports panel show A League of Their Own will from tomorrow feature an Xbox 360 as part of a product placement deal between Microsoft and the broadcaster.
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Sky to broadcast 3DS launch
The 3DS VIP launch event in London’s Old Billingsgate tonight will be broacast by Sky.
48% of Brits think 3D is too expensive
A survey from the UK arm of retailer Best Buy has claimed that 48 per cent of Brits still feel that home-based 3D tech is too expensive.
UK games channel targets 12m viewers
Ginx expects a potential audience of over 12m when it launches its games TV channel next month.
3D TV tracking ahead of HD
Japanese technology giant Panasonic has claimed that 3D TV is already tracking ahead of HD TV sets when it comes to comparable unit sales at this point in the tech's ...
First Total War TV marketing campaign planned
Publisher Sega is spending big to make sure Shogun 2: Total War is the best-selling PC game of Q1.
Dragon Age getting live-action web series
Ahead of the release of Dragon Age II on March 11th, it has been announced that the BioWare RPG is to get a spin-off live-action web series.
Sony: ‘3D uptake will be faster than HD’
Consumers will snap up 3DTVs faster than when they upgraded to HD.
