Entries in 'TVR' (4)

The changing length of games TV ad campaigns

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. 

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 10:00AM in News
3DS vs DS: Battle of the TV ads

3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?

Dominic Sacco
by Dominic Sacco
on Dec 13th 2011 at 9:00AM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.

Dominic Sacco
by Dominic Sacco
on Nov 4th 2011 at 1:12PM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.

Dominic Sacco
by Dominic Sacco
on Sep 23rd 2011 at 11:47AM in News