Entries in 'TVR' (4)
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
