Ubisoft: 3D TV is every home by 2013

3D TV is set to take off in such a major way that we could see 3D compatible sets in every home in the UK by 2013 – that’s the claim of French publisher Ubisoft.

The somewhat surprising assertion flies in the face of many commentators who feel that both the expense of 3D compatible TVs and the need to wear special 3D glasses could see the technology fail to establish itself in the market.

We were the first publisher to create a proper 3D game with Avatar last year,” UK marketing boss Murray Pannel told Eurogamer.

The truth is I think it is a technology that’s coming. We can’t ignore it. It’ll start slowly this year. But like HDTV I wouldn’t rule out the fact that this will be installed in everyone’s living room in three year’s time, and for us to be in a position to have content that could really look absolutely amazing in 3D.

For the naysayers, if you like, I would say ‘just watch this space’, because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe.”