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Yet more shock and awe

Neil Long
Editor, MCV
January 31, 2008

Trust the Americans to steam into a situation uninvited.

Play N Trade’s battleplan for the UK is typically ballsy – but the US retailer, like its Government, may find the difference between planning and executing a successful invasion rather different.

This week’s cover story will come as something of a shock, particularly to GAME Group and the indie community – but also because it comes just a few weeks after we all thought UK games retail had settled down a little.

GAME’s acquisition of Gamestation has been cleared, and it appeared that the now-dominant retailer had the UK market in the palm of its highly profitable hand.

As we reported the week after the deal was done, the £74 million acquistion was a major factor in halting GameStop from unleashing a full-scale assault on the UK market.

Nevertheless, it seems that Play N Trade is up for the fight – and there’s no mistaking its ambitions or indeed its confidence.
Here’s to another year of shenanigans on the High Street.

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