Blockdot Releases Game For Tina Fey's New Movie

FOR IMMEDIATE RELEASE

April 2, 2008 (Dallas, TX)– Dallas-based Blockdot has released“Destination Insemination,” a hilarious game promoting the April 25“due date” of the Universal Pictures movie Baby Mama— staring Tina Fey (“30 Rock”) and Amy Poehler (“Saturday Night Live”).

Dim the lights, cozy up to the keyboard, and get ready for a hot hook-up with the eggs of successful and single businesswoman Kate Holbrook (Tina Fey). Click play, and begin guiding the special sperm to their final destination! Tap the spacebar to push the sperm toward the top of the screen; release the spacebar to make them dive. The farther you swim in the game, the more points you earn! But be careful: bump into a trouble bubble filled with real-world problems– like creepy bosses, dating, or stress– and your“love trip” comes to an end!

With awesome game play and audio clips from some of the funniest scenes in the movie,“Destination Insemination” will win over players faster than they can say“who’s your daddy.”

“Destination Insemination” is featured on the official Baby Mama Web site http://www.babymamamovie.net and on Blockdot’s gaming portal www.kewlbox.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of Interactive Entertainment and Advergaming technologies. Blockdot has created over 800 games for a broad range of brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com