GAME KICKS OFF BIG PRIZE FANTASY FOOTBALL LEAGUE

25 July 2008

The UK’s favourite video games retailer, GAME, is to launch its own‘Free to Play’ Fantasy Football League.

Launched on 25th July in partnership with Championship Manager, the leading name in football management sims, the Fantasy League will attract customers from all over the UK and Eire, as well as those visiting www.game.co.uk .

Participants will be directed to www.game.co.uk/fantasyleague from a high profile online and radio marketing campaign.

The site will be hosted and managed by The Original Fantasy League Limited - the leaders in Fantasy Gaming in the UK.

GAME in partnership with Championship Manager have managed to secure a series of compelling prizes for the eventual winners of the Fantasy League, these include:

1st Prize– Latest High Definition Package (comprising Panasonic 42" Plasma Full HD TV, Bluray DVD Player, Surround Sound System, HD Camcorder and Digital SLR Camera) Plus The Winner will also become a Coach in a future release of Championship Manager.

2nd Prize - Weekend trip to watch a Serie A football match during the 09/10 season at the San Siro in Milan. Package will include flights, hotel accommodation for two nights and tickets to the game. Plus the first runner-up will also become a Scout in a future release of Championship Manager.

3rd Prize - Wii Console + Wii Fit. Plus the second runner-up will also become a Scout in a future release of Championship Manager.

There will be other prizes for Manager of the Month, Private League winners and Knockout Cup which are all sponsored by Microsoft.

Gary Thornton, Business Development Manager for GAME Group said“Our customers love football. They already practice their team management skills with popular games like Championship Manager– and now they can play live throughout the season.”

“GAME is offering them the chance to win some amazing prizes, and to test their skills against thousands of other football fans.”

Roy Meredith, General Manager, Championship Manager added "We're delighted that Championship Manager is sponsoring GAME's Fantasy Football League, as it brings two strong gaming brands together to deliver a free season-long experience for all football fans."

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About GAME:

GAME Group plc is Europe’s leading specialist retailer of pc and video game products. The business started trading in 1991 from 11 stores in the UK, and has grown both organically and through acquisition to a 1,161 store chain as at 31 January 2008. We operate stores in nine countries, supported by eCommerce websites. Following the successful acquisition of Gamestation in 2007, we operate in the UK market under the GAME and Gamestation brands - and as GAME in all other territories.

Contacts:

GAME

Simon Soffe / Lucy White

GAME PR Dept

01256 784442

pr@game.co.uk