HILVERSUM, THE NETHERLANDS, 11 August 2010 - SPIL GAMES, the worldwide leader in online gaming websites, announces that its main title Uphill Rush 2 has now surpassed 150 million unique game plays.
The milestone means that Uphill Rush 2 now ranks among the company's most popular games and is one of the most-played casual games on the Internet. Uphill Rush 2 averages 400,000 game plays every day.
"We created Uphill Rush 2 for teens. The game's success shows that our designers and demographic analysts have a clear view of what our audience wants in a casual game," said Peter Driessen, CEO of SPIL GAMES.
The company attributes the game's success to two factors: It gives young people the chance to experience speed and control, and offers social features with which players can share their achievements and challenge other players online.
"In short, social features offer the players greater control over their gameplay." Driessen continued.
Play Uphill Rush 2 at Agame.com: http://www.games.co.uk/game/Uphill-Rush-2.html.
About SPIL GAMES
Based in the Netherlands, SPIL GAMES owns and operates a global family of websites dedicated to online games. With 47 localized online game destinations in 19 languages, SPIL GAMES is ranked as a Top 50 most visited online property in the world (according to comScore Media Metrix) and attracts 130 million unique visitors to its websites each month. A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as games.co.uk (for families), agame.co.uk (for teens), and GirlsGoGames.co.uk (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers and studios. For more information, please visit www.spilgames.com.
Global Media Relations
External Communications Manager
+31 (0)62 147 8442