20 YEARS OF SONIC THE HEDGEHOG

TOKYO (January 5, 2011)– SEGA® Corporation is proud to announce their company mascot will celebrate his 20 th anniversary on June 23, 2011.

From the first day of the release of Sonic The Hedgehog™ back in 1991 on the SEGA Mega Drive console (Genesis for North America), Sonic the Hedgehog quickly became a popular gaming icon due to his super fast speed and his cool, edgy character. In the twenty years that the video games have been available, Sonic the Hedgehog has notched up over 70 million units sold worldwide.

As well as videogames, SEGA’s iconic blue hedgehog has enjoyed huge success in areas such as comics, apparel and toys and even starred in his own animated series.

SEGA Corporation will be celebrating this special year in style with events around the world, details of which will be released throughout the 20 th anniversary year of 2011.

About SEGA® Corporation:SEGA® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations.  The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.  SEGA Corporation's Web site is located at http://sega.jp


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