2012 GamesAid Video released

London, 4 th May 2012GamesAid, a UK games industry charity for children and young  people, has released its annual video featuring the six charities that received the most votes from its members and who all received a donation of £29,000 each in 2011. 

The six charities featured were; Action for Kids,  Jigsaw4u, Lifelites   Volunteer Centre Sutton: MAPSSpecialEffectThe Willow Foundation.

First shown to the assembled guests at the prestigious MCV Awards on April 19 th in London, the video can now be enjoyed by games industry members and gamers everywhere.

Executive producer and GamesAid vice chair, Caroline Miller said, ‘It is a real pleasure to spend time with each of the charities and to see the great work they do. Making this video really brings home the message that GamesAid makes a huge difference to so many children and young people. It is a great way to convey the message to all of our members, the industry and gamers alike. Please take the time to watch it. ’

Chair of GamesAid, Stuart Dinsey added, ‘I want to thank Brian Holmes who directed the video again this year and all of those people from the charities who gave their time to make it. It really captures the spirit of what GamesAid is all about and that is just great.’ 

The video is now available on the GamesAid YouTube channel at   http://youtu.be/yOM_efSy2Lo

All members of the UK Videogames Industry are encouraged to support GamesAid and become members by registering online at www.gamesaid.org

All fundraising donations are gratefully received at www.justgiving.com/gamesaid


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.