21st August 2007 Hong Kong and Kuala Lumpur

Today MOffY Limited and Ozura Mobile announced the launch of Hello Kitty Mobile Game,‘Hello Kitty’s Birthday Surprise’ in MaxGames. MaxGames ( www.maxgames.com.my ) is the largest mobile gaming community portal in Malaysia.

MOffY is currently publishing and distributing Hello Kitty and other Sanrio characters mobile contents in Singapore, Malaysia, Thailand, Indonesia, Laos, Cambodia, and Vietnam. Ozura Mobile is a leading game developer and publisher of mobile entertainment in Asia.

"Hello Kitty’s Birthday Surprise was developed under cooperation between MOffY and Ozura. The game provides fans with an extraordinary gaming experience that encapsulates the character’s attitude and style. Upon launching, we’re hoping to capture the attention and responsiveness of Maxis subscribers,” stated H.E.Mah, Ozura’s Chief Marketing Officer.

The game will exclusively be launched in MaxGames Community in Malaysia. Various campaigns will be run throughout a period of time based on the game itself.

Hello Kitty’s Birthday Surprise features 2 exciting game modes– Story and Tournament. The story mode allows players to collect only an amount of ingredients needed in order to proceed to the next round. In the tournament mode however, requires players to collect as much ingredients as possible to obtain a high score for uploading purposes.

Players who are interested and would like to find out more about Hello Kitty’s Birthday Surprise campaign, kindly visit MaxGames WEB or WAP @ www.maxgames.com.my.

As described by Alan who is the General Manager of MOffY,“we sought to extent the mobile contents featured with Hello Kitty and other Sanrio characters in the South East Asia market, and we believed that Hello Kitty will bring enormous fun to its fans in the region.

Hello Kitty’s Birthday Surprise is another new addition to the existing portfolio of 40+ Hello Kitty and Sanrio mobile games published by MOffY. MOffY currently hold one of the largest Sanrio mobile game libraries in the mobile market.

For cooperation with MOffY, please kindly one of the following contact point:

Hong Kong and South East Asia

Ms. Emily Zhang emily@moffy.com

+852 8340 4655


Ms. Mon Deng, mon@moffy.com

+886 2 2731 7585

China - Shanghai

Ms. Hellen Zhang hellen@moffy.com

+86 137 0175 7041

China - Beijing

Ms. You Li youli@moffy.com

+86 10 8407 4085

Others Markets

Ms. Rose Ho rose@moffy.com

About Ozura Mobile

Ozura Mobile is a leading international developer and publisher for mobile games and game developer engine to carriers, aggregators, mobile phone manufacturers and service providers. The company creates games for the mobile phones based on J2ME, BREW or Symbian platform. Ozura's games are available all over the world through its distribution network of thousands of partners spanning across 130 countries. It is expected that the growth of mobile phones supporting these platforms will exceed one billion units worldwide in 2008. Additional news and information about the company is available at


About MOffY Limited

MOffY incorporated in Hong Kong has been in mobile contents development, distribution, publishing and consultation since 1999. Currently, MOffY with its content management system holds over 2000 games and application titles. Along with different types of mobile games, WAP, i-mode and applications are featured with famous characters like Hello Kitty, movie titles, and celebrities. MOffY is actively involved in mobile contents business, licensing and consulting. MOffY branded services channels are available in China, Hong Kong, Macao, Taiwan, Singapore, Malaysia, Thailand, Vietnam, and Lao.

MOffY is running in Malaysia under the subsidiary iNFOiSLIVE Sdn Bhd.




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