-NEWZOO PRESS RELEASE-
AMSTERDAM, December 7, 2011 – Newzoo’s 2011 MMO Games Market Report shows that 36% of 39 million active MMO gamers in the US play games that have a SciFi or Space theme: 14 million in total. In European and Emerging markets, SciFi is less popular than in the US, with 27% and 26% of all MMO gamers respectively, but the number of players is still significant totaling 9.5 and 11.5 million. The key question MMO publishers are facing today is the choice between Free-To-Play (F2P) and Pay-To-Play (P2P). The majority of American SciFi MMO gamers only goes for F2P: 68% compared to 16% for P2P. The remaining 16% plays both F2P as P2P MMO games. Most F2P gamers play for free but still the absolute number of SCiFi MMO gamers spending money in F2P MMO games outnumbers the 4.5M P2P gamers.
Emerging, Asian and European markets
In none of these markets, including the US, SciFi is the most popular MMO genre. The popularity of the various MMO game genres (Fantasy, SciFi/Space, Realism, History, Anime/Cartoon) and MMO types (Real-Time Strategy, Role-Playing, Shooter, Action/Adventure, Sport/Simulation) differs significantly per country or market. When it comes to SciFi MMO games, China and Korea combined score best with 38% of MMO gamers or 41M consumers. The majority (53%) chooses P2P games, but almost all of these players also play F2P MMO games, illustrating the rise of this business model in Asia. In Emerging markets Brazil, Mexico and Russia 80% of all SciFi MMO gamers only play F2P. In Europe, the UK is the largest SciFi MMO market when it comes to the number of players: 2.7M. Despite “only” 1.7M SciFi gamers in Germany, total money spent is almost equal for both countries.
Peter Warman, CEO Newzoo, comments on the increasingly competitive SciFi MMO market: “You will not catch me making any predictions about StarWars: the Old Republic. But I am very curious to see how much F2P SciFi gamers EA will be able to convert to P2P gamers and what part will come from outside the current pool of SciFi gamers, being complete newcomers as well as the subscribers to EveOnline, WoW, Rift or any other triple A P2P MMO game. With big F2P SciFi titles also scheduled to launch pretty soon I expect to see significant differences in uptake of the various SciFi titles in US, Europe and Emerging markets.”
Rob Smith, VP of Stellar Dawn at Jagex adds: “Sci-Fi games have been disproportionally under-represented historically in the MMO sector but this research reaffirms our confidence that the appetite for new and compelling Sci-Fi games is not only significant, but growing. To provide for this audience we have two F2P Sci-Fi MMO’s in development, Transformers Universe and Stellar Dawn, so the future is looking much brighter for Sci-Fi fans.”
2011 MMO Games Market Report
The 2011 Newzoo MMO Games Market Report compares key Western, Emerging and Asian markets from a consumers perspective. The thirteen countries are US, UK, Germany, France, Spain, Italy, Netherlands, Belgium, Brazil, Mexico, Russia, China and Korea. The report also provides extensive key metrics per country essential for market sizing, international roll-out strategy, effective local marketing. Key metrics include: market size per MMO genre/type, popularity of MMO portals, F2P vs P2P, Browser vs Client, profiling paying players. The report, priced at €990, consists of 30 pages and an additional 23 graphs per country, accessible online via the Newzoo Data Explorer. More info: www.newzoo.com/mmoreport.
Newzoo ( www.newzoo.com) is an international market research firm focused purely on the games industry. Newzoo aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. GlobalCollect, the worlds’ premier online payment provider, is launch sponsor of the research in Asian and Emerging Markets. Newzoo’s clients include Innogames, Travian Games, Ubisoft, GREE, Blizzard, PopCap, Microsoft, SpilGames and RTL Group. www.newzoo.com.