24MAS acquires award winning mobile applications and service provider Selatra

STOCKHOLM May 2011, 24MAS, a leader in mobile advertising and applications, announces the acquisition of Irish mobile service provider Selatra. From its headquarters in Cork, Selatra operates in 55 countries and has over 9 years of experience delivering mobile content and fully managed operator services. Following the acquisition of THQ Wireless carrier operations in February, 24MAS will continue to roll out new services from Selatra globally, including on-device- portals for smartphones and feature phones, managed carrier solutions, and further powering publishers and content providers across smartphones and feature phones.

With Selatra, 24MAS gains a purpose built suite of technologies and an experienced management team, accelerating both companies plans to grow their offering to carriers and media partners. The move complements 24MAS’s existing product and technology services

and further strengthens its global footprint as a total mobile solutions provider in Asia, South America, North America, Australia and


“We are thrilled by this new partnership between the Selatra team and the 24MAS group. We are now able to offer our partners the full solution of advertising and premium content solutions, whilst allowing app developers to deal simply with one company and earn additional revenues through our networks - submit once and deliver to all, ads or apps. We feel that we are in a unique position to exploit the booming mobile markets in the coming years with distributions rights, unmatched global reach, application hosting and managed service solutions covering everything from monitoring, reporting and billing. By adding on great titles to our app portfolio we will soon also have a collection of some of the best mobile apps on the market,” says Tero Turunen, CEO 24MAS.

As the market becomes more fragmented globally across mobile operating systems, 24MAS and Selatra can together offer all parties in the mobile value chain a simple, complete end-2-end solution - advertising, distribution, on and off deck app stores and hosting solutions.

“We believe that becoming a part of 24MAS takes our business to the next level. Selatra has a long history of distribution and hosting, but have not yet entered the thriving business of mobile advertising. We are happy to join 24MAS and have the opportunity to fully exploit our knowledge and abilities and delivering world class service both in apps and ads,” says Fergal O'Callaghan, CEO of Selatra.

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About 24MAS

24MAS is an established leader for targeted mobile advertising, applications and managed

services in Asia-Pacific, Latin America, North America and Europe. Through distribution via

mobile operators and media companies as well as partnership with publishers and handset

manufacturers in five continents, 24MAS gives advertisers and application developers the

opportunity to reach mobile subscribers in more than 80 countries via its application and

advertising platforms.

Headquartered in Stockholm, Sweden, the company has been in business for over ten years

and currently has 120 employees in seven global offices located in Stockholm, London,

Zurich, Singapore, Kuala Lumpur, Bangkok and Lima. http://www.24mas.com.

About Selatra

Founded in 2002 by a group of Telecommunications' industry professionals, Selatra provides a

range of mobile games related services ranging from consulting, game distribution, game

hosting and a fully managed games service for Mobile Network Operators. Today with

distribution in over 55 countries and with several awards under its belt, Selatra enjoys

partnership with all the major game publishers, Network Operators and Mobile Media


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