24MAS announces first game based on Kimi Räikkönen, Ice One Racing Franchise

PRESS RELEASE

2011-05-03

STOCKHOLM May 2011, 24MAS announced today the first in the series of sports racing titles based on the racing franchise of Kimi Räikkönen, Ice One Racing coming to iPhone, iPad and other smartphones. 24MAS has selected award winning PC and mobile developer BlackBox Interactive to develop the game, having participated in racing titles such as Supercross, ATV Offroad, TROPHYLITE Rally, X Games Snocross, and Ricky Carmichael’s Motocross Match-Up. The first game in the Kimi Räikkönen franchise will focus on four unique racing types, representative of Kimi’s experience and passion for each. The game will be shipping worldwide globally in late summer.

In April it was announced that Kimi Räikkönen is heading to the United States to drive in the premier race of the NASCAR Camping World Truck Series to start of the 2011 season. The former Formula 1 champion will debut in the N.C. Education Lottery 200 in North Carolina on May 20th, teaming up with owner Kyle Busch. The next stop will be in Greece in the beginning of June where Kimi will participate in 2011 Acropolis: The Rally of Gods. In developing a game series based on Kimi Räikkönen, fans will have the opportunity to follow Räikkönen racing around the world. Providing a progressive play experience based on this multi-faceted platform will give players increased levels of difficulty and a means for which to engage with Kimi and his skill.

“We feel honored to have been selected to partner with 24MAS on the development of a mobile game for Kimi Räikkönen. We welcome him to the United States, and look forward to watching him excite his fans both on the track and in game as he takes on NASCAR as part of Kyle Busch’s team. We are excited to launch a game based on Kimi’s legacy and offer an extension of his already solid brand to his fans, whereby they can engage with him through devices they carry in their pockets," says Richard Cassey, President BlackBox.

"I'm happy with the choice of developer and the game design that will be coming to market. I've tried the first version and it looks really cool so I'm excited to see it once it gets out. As a fan of racing games myself I see The Ice One Racing game as a great opportunity for global brand awareness and an innovative, fun form of sports marketing. I'll be working closely with 24MAS for advertising and marketing initiatives globally," says Kimi Räikkönen.

"We are delighted to be working with BlackBox on the first installment of our new global racing franchise for smartphones. The combination of a world-class franchise of Kimi and a cutting edge development team, is going to give racing fans worldwide a great new experience on tablet and smartphone devices. We have lined up a unique global marketing and advertising partner around the game as well which we will be announcing shortly," says Tero Turunen, CEO 24MAS.

For more information visit www.24mas.com or contact: press@24mas.com

+46735-242459

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Kimi Räikkönen

To learn more about Kimi Räikkönen visit: www.kimiraikkonen.com and www.ice1racing.fi.

About 24MAS

24MAS is an established leader for targeted mobile advertising, applications and managed services in Asia-Pacific, Latin America, North America and Europe. Through distribution via mobile operators and media companies as well as partnership with publishers and handset manufacturers in five continents, 24MAS gives advertisers and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application and advertising platforms.

Headquartered in Stockholm, Sweden, the company has been in business for over ten years and currently has 120 employees in seven global offices located in Stockholm, London, Zurich, Singapore, Kuala Lumpur, Bangkok and Lima. http://www.24mas.com.

About BlackBox Interactive

BlackBox Interactive is a digital media company that provides branded video games and mobile applications with innovative solutions to connect with customers through mobile technology. The Phoenix-based company creates customized interactive digital experiences through video games, mobile applications, dynamic advertising and their proprietary YourRealRewards.com platform. 


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