25TH GAME DEVELOPERS CONFERENCE ATTRACTS RECORD 19,000 GAME PROFESSIONALS, RETURNS ON MARCH 5-9, 2012

SAN FRANCISCO - March 7, 2011 - UBM TechWeb Game Network's 2011 Game Developers Conference® (GDC), the world’s largest and longest running event serving professionals dedicated to the art and science of making games, hosted a record 19,000 game industry professionals attending San Francisco's Moscone Convention Center for the 25th edition of the conference. 

The weeklong anniversary event offered more than 450 lectures, panels, summits, tutorials and roundtable discussions across a full five days of content, with GDC references 'trending' on Twitter in San Francisco, and unprecedented media coverage from outlets like the Los Angeles Times, the Associated Press, USA Today, and beyond.

Lecture highlights from Monday and Tuesday's GDC of more than 15 tutorials and summits included Rovio's Peter Vesterbacka discussing the Angry Birds phenomenon (GDC Smartphone Summit), Zynga's Mark Skaggs on going from FarmVille to CityVille (Social&Online Games Summit) game designer and author Jane McGonigal on 'gamefulness' (Serious Games Summit), and Super Meat Boy's creators on their rough route to success (Independent Games Summit).

GDC 2011 also played host to the 13th Annual Independent Games Festival (IGF) and the 11th Annual Game Developers Choice Awards (GDCAs). Swedish independent developer Mojang’s acclaimed 3D world-building sandbox title, Minecraft, won the Seumas McNally Grand Prize and Audience Award during the IGF, as well as three awards at the GDCAs, becoming the first title ever to win awards in both ceremonies in the same year.

And capping off the evening at the Game Developers Choice Awards, Rockstar San Diego’s critically-acclaimed Wild West adventure title Red Dead Redemption took home Game of the Year, one of four wins that also included awards for Best Technology and Best Game Design.

Some of the highlights of this 25th iteration of GDC included an all-star line-up of 'classic postmortems'– discussing the making of some of the most seminal video games of all time. Eric Chahi's talk on Out Of This World/Another World received a standing ovation for its inspirational story. Other postmortems included Mark Cerny on Marble Madness, John Romero and Tom Hall's on DOOM, and Will Wright on Raid On Bungeling Bay– with enjoyable bonus 'Russian Space Minute' diversions.

Other major talking points at the show were a keynote from Satoru Iwata, President of Nintendo, entitled "Video Games Turn 25: A Historical Perspective and Vision for the Future,” as well as a social game-centric Rant and the Game Design Challenge– won by Jason Rohrer with an innovative Minecraft mod. Standout talks from StarCraft II's Dustin Browder, LucasArts' Clint Hocking, and GDC veterans Chris Crawford and Brian Moriarty were also among the most buzzed-about lectures at the show this year.

Finally, a packed GDC Expo floor included multiple demo units for Nintendo's 3DS handheld,  major showcases for game tools companies, spectacular 3D stereoscopic gaming showcases, and busy Career Pavilion and Business Center areas, as well as the packed IGF Pavilion.

For viewing of GDC-related material after the event, the UBM TechWeb Game Network's GDC Vault website– http://www.gdcvault.com - will offer re access to select GDC 2011 material in approximately two weeks time, including free access to speaker slides as well as synchronized video and presentations for select sponsor lectures and sponsor-supported videos, as well as select conference videos. GDC All-Access Pass holders and individual Vault subscribers will get access to hundreds of video sessions from this and previous GDC shows.

“The past week of GDC truly embodied the passion and spirit of the video game community,” said event director Meggan Scavio. “From seasoned game veterans to aspiring game professionals in areas spanning social and online games through major console titles and beyond, we are honored to continue to serve the industry– and hope to see you all next year.”

Following the success of the show, Game Developers Conference organizers have announced that GDC 2012 will return to the Moscone Convention Center in San Francisco from Monday, March 5 to Friday, March 9, 2012,– with a call for lecture submissions to open this summer. 

More information on Game Developers Conference 2012, as well as the other GDC events throughout 2011- including GDC Online, GDC Europe and GDC China - will be available at http://www.gdconf.com.

About the UBM TechWeb Game Network 

A core provider of essential information to the professional game industry, the  UBM TechWeb Game Network– formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference™ Europe, the Game Developers Conference™ China, the Game Developers Conference™ Canada, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses– media solutions, marketing services and professional information– UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web&Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek,  Light Reading and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street&Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

 

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CONTACT:      Brian Rubin/Teresa Tyndorf

                        fortyseven communications

                        (212) 391-4707 / (323) 658-1200

                        brian@fortyseven.com/ teresa@fortyseven.com

Ben Veechai

                        UBM TechWeb Game Network

                        (415) 947-6280

ben.veechai@ubm.com


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