FOR IMMEDIATE RELEASE
New York, NY - February 2, 2010 - 2K Games announced today its nationwide Return to Rapture with midnight openings celebrating the launch of the eagerly awaited BioShock® 2, the shocking sequel to the 2007 Game of the Year. On February 9, more than 2,500 GameStop and Best Buy stores will open their doors when the clock strikes midnight to the hordes of Big Daddy fans hungry to get their hands on and devour BioShock 2. Additionally, those who pre-ordered the game through GameStop will receive two bonus characters* - Blanche the Actress and Zigo the Fisherman - to use in the game's multiplayer mode. The road to the launch of BioShock 2 kicks off tonight, with the debut of a 3 minute 15 second trailer during the first commercial break of Late Night with Jimmy Fallon.
"One of the most exciting aspects of the original BioShock was how our fans responded with adoration for the game, from creating homemade Big Daddy suits to their own BioShock-inspired art and videos," said Christoph Hartmann, president, 2K. "We felt it was only fitting to reach out to those passionate fans with nationwide Return to Rapture midnight openings where they can pick up their copy of BioShock 2as early as possible."
Debuting during the first commercial block of NBC's Late Night with Jimmy Fallon exclusively in North America, the launch trailer is a realization of the elements that BioShock 2 fans have been clamoring for. Breathtaking action set against the backdrop of a decaying underwater Utopia provides players with the slice of Rapture that awaits them next week, all presented in a style that is distinctively representative of the BioShock universe.
BioShock 2 will provide players with the perfect blend of explosive first-person shooter combat, compelling storytelling and intense multiplayer to form one of 2010's most highly anticipated titles. Set approximately 10 years after the events of the original BioShock, the halls of Rapture once again echo with sins of the past. Along the Atlantic coastline, a monster has been snatching little girls and bringing them back to the undersea city of Rapture. Players step into the boots of the most iconic denizen of Rapture, the Big Daddy, asthey travel through the decrepit and beautiful fallen city, chasing an unseen foe in search of answers and their own survival.
BioShock 2 was developed by 2K Marin in collaboration with 2K Australia, Digital Extremes and 2K China. The game will be available worldwide on February 9, 2010, and is rated M for Mature by the ESRB.
2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
- <*>Pre-order incentive items are while supplies last. Please check with local store to confirm Midnight Launch event before attending.*>
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
All trademarks and copyrights contained herein are the property of their respective holders.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Access Communications for 2K Games
Meg Maise (Corporate Press/Investor Relations)
Take-Two Interactive Software, Inc.