2K Games Takes Hit Out on Gamers with Mafia® II Playable Demo Available on August 10

MEDIA ADVISORY

New York, NY– July 22, 2010– 2K Games announced today that its upcoming epic action crime game, Mafia ® II, will have a downloadable demo available worldwide on August 10 for the PlayStation ® 3 computer entertainment system, Xbox 360 ® video game and entertainment system from Microsoft and Windows PC. Set in the fully realized and immersive 1940’s and 1950’s American urban cityscape of Empire Bay, soon all gamers will be able to experience the decadent and meticulously crafted atmosphere, intense shooting and driving gameplay, and character narrative in Mafia II that is set to be released on August 24 in North America, August 26 in Australia and August 27 internationally.

The Mafia II demo invites gamers to dive into the“Buzzsaw” level, where Vito and his buddies, Joe and Henry, are sent to take out a mobster known as“The Fat Man”. While the epic game spans two decades, the Buzzsaw demo takes place during the summer of the‘50s– a time considered the“Birth of Cool”, and with it, rock‘n’ roll, hot rods, and rebellious attitudes. The demo showcases the type of vibrant edge-of-your-seat action, as well as a slice of the expansive city of Empire Bay in the colorful era.

Mafia IIlooks to be the industry's most compelling action crime game to date. Players take control of Vito Scaletta, who is making a name for himself on the streets of Empire Bay. He’s someone who can be trusted to get a job done. Together with his buddy Joe, he is working to prove himself to the Mafia quickly escalating up the family ladder with crimes of larger reward, status and consequences… the life as a wise guy isn’t quite as untouchable as it seems.

Mafia II is rated M for Mature by the ESRB. For more information on Mafia II, please visit www.mafia2game.com. For information on how to pre-order the game, please go to: www.mafia2game.com/preorder. To get immersed in the mob experience, please visit: www.mafia2game.com/frankiepotts.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

# # #

CONTACTS:

Jennie Sue

2K Games

(415) 507-7861

pr@2kgames.com

Chase

Access Communications for 2K Games

(415) 844-6289

chase@accesspr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.