2K Games to Offer Mafia® II Digital Deluxe Edition Through Select Digital Retailers

MEDIA ADVISORY

New York, NY– July 21, 2010– 2K Games announced that the Mafia ® II Digital Deluxe Edition is now available for pre-order from select digital retailers for $59.99. Gamers who pre-order either the standard or Digital Deluxe Edition of Mafia II from these select digital retailers will instantly be able to download a free digital copy of the critically acclaimed original Mafia ® game. The Mafia II Digital Deluxe Edition includes digital versions of the Mafia II Collector’s Edition content that further enhances the action crime experience. Take a ride with the mob in Mafia II and prepare for an epic gangster story set in a living, breathing 1940’s and 1950’s American city.

The Mafia II Digital Deluxe Edition will offer players plenty of exclusive content and benefits, including:

    <*>Made Man Pack:Free access to in-game downloadable pack that lets you get behind the wheel of two different luxury automobiles. In addition, Vito will look the part with two new“made man” suits, including a vintage tux. <*>Digital Art Book:Players get to know Empire Bay with a photo album-style Digital Art Book that takes fans through the artistic design process of the game. <*>Orchestral Soundtrack:Immerse yourself in a symphonic masterpiece with the Mafia II score recorded by the Prague FILMHarmonic Orchestra. <*>Digital Map of Empire Bay:Get familiar with the neighborhoods and own the streets with the Digital Map depicting the 10 square miles of Empire Bay and all the hangout spots.

Available for download instantly after pre-ordering either digital version of Mafia II, Mafia is the genre-defining, multi-million unit selling game set in the seedy underworld of the1930s. Rise from the lowly but well-dressed footsoldier, to an envied and feared gangster in an era of mob hits, car chases and bootlegging. Earn a reputation as a tough enforcer, daring getaway driver and deadly hitman in your quest for respect and power within the Salieri Family.

Mafia II looks to be the industry's most compelling organized crime title to date. The player takes control of Vito Scaletta, who is making a name for himself on the streets of Empire Bay. He’s someone who can be trusted to get a job done. Together with his buddy Joe, he is working to prove himself to the Mafia quickly escalating up the family ladder with crimes of larger reward, status and consequences… the life as a wise guy isn’t quite as untouchable as it seems.

Mafia II is developed by 2K Czech, the same creative team behind the award-winning Mafia, which captivated millions of gamers around the world. Mafia II and the Mafia II Digital Deluxe Edition are both now available for pre-order for $49.99 and $59.99, respectively, from select digital retailers. Pre-orders of either digital version come with a free digital copy of the original successful crime drama, Mafia, which is rated M for Mature by the ESRB.

Mafia II is rated M for Mature by the ESRB and will be available in North America on August 24, 2010 and internationally beginning August 27, 2010. For more information on Mafia II, please visit www.mafia2game.com. For more information on participating retailers and pre-order incentives, please go to: www.mafia2game.com/preorder. To get immersed in the mob experience, please visit: www.mafia2game.com/frankiepotts.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

# # #

CONTACTS:

Jennie Sue

2K Games

(415) 507-7861

pr@2kgames.com

Chase

Access Communications for 2K Games

(415) 844-6289

chase@accesspr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.