2K Play Announces New Carnival Funfair Games® for Wii™ and Nintendo DS™

Windsor, UK– June 8, 2010/... The fairground is energized with games of chance and skill, colourful prizes are yours for the winning and it’s always a sunny day. 2K Play is pleased to announce that New Carnival Funfair Games, the latest installment of the popular Carnival Funfair Games franchise that has sold more than six million units worldwide, is shipping this Autumn on the Wii TM system and Nintendo DS TM . According to The NPD Group, the original game is the 3rd best-selling third-party Wii title of all time*. New Carnival Funfair Games is being developed by Cat Daddy Games, the 2K studio which created the original worldwide sensation.


“Carnival Funfair Games has made a special connection with over six million fans around the globe,” said Steve Lux, vice president of business development for 2K Play.“No other interactive entertainment product so seamlessly integrates youthful memories with the fun and technical innovation required to bring a virtual day at the carnival to life.”

“Our satisfied audience includes kids all the way to grandparents,” added Patrick Wilkinson and Harley Howe, studio co-heads for Cat Daddy Games.“From school teachers to Hollywood celebrities, everyone seems to enjoy playing games for prizes without actually breaking the bank.”

New Carnival Funfair Games for Wii features over 30 new games and attractions, including favourites like Pitch-A-Plate, Bottle Stand-Up, Fish Bowl Bounce, Gold Rush Alley Ball, Bumper Cars and the always frightful - Haunted House. In addition, no carnival is complete without must-have prizes, such as Moon Rocks, Eye-Bots, Decoder Rings and Wacky Wearables TM - including a Walrus Mask, Dragonfly Wings and Rabbit Ears– more than 300 in all.

In a first for the franchise, New Carnival Funfair Games will be Wii MotionPlus TM compatible allowing for increased accuracy, enhanced gameplay and more precision than ever before. Expanded multiplayer action for up to four gamers allows for cooperative play or head-to-head competition enabling friends and family to play together in classics like Lucky Toss, Gone Fishin’ and Speed Bingo.

New Carnival Funfair Games for DS is also scheduled to ship this Autumn and offers a unique subset of games, including Balloon Blowout, Pop-A-Score, Speed Pitch and Pie Eating Contest. In addition, the game supports the Nintendo DSi TM camera and adds new meaning to the word gotcha with the“The Look of a Winner” feature, which snaps your picture the moment you win a game for some surprising and hilarious reaction shots.

These games have not yet been rated by PEGI or BBFC. Additional information will be available at E3 and the games will be demonstrated at both the Nintendo and 2K booths.

For more information, please visit www.2kgames.com/2kplay or follow 2K Play on Twitter (twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

*According to The NPD Group estimates of U.S. retail video game sales of Wii titles through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ® 3 and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, Xbox 360 ® video game and entertainment system from Microsoft, Wii TM , Nintendo DS TM , iPhone TM , iPod ® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Wii and Nintendo DS are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

# # #

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.