2K Sports and Michael Jordan Bring NBA® 2K12 Action to iOS Devices

Windsor, UK – September 30, 2011 – 2K Sports today announced that NBA® 2K12 will be available for all second-generation iOS devices, including the iPhone®, iPad® and iPod® Touch on October 4, 2011, marking the first time that the top-selling and top-rated NBA video game simulation franchise* has been made available for iOS devices.

“The iOS platform has quickly become one of the most popular destinations for gaming, and we wanted to give fans the chance to play NBA 2K12 with a touch of their finger – anywhere and anytime,” said Greg Thomas, president of product development for 2K Sports. “We’re excited to bring the authentic NBA 2K basketball experience to the mobile games market and we hope fans will be too.”

In NBA 2K12 , iOS gamers can take the court with precision controls, an incredibly smooth frame-rate, and graphics that set the bar for iOS sports simulation titles. Additionally, the re-imagined control scheme offers user-friendly, touch-based gestures for passing, shooting and blocking, allowing the broadcast-style presentation to shine.

For maximum hoops fun, each version of the title will include all 30 NBA teams for play in full season and quick play modes, complete with real-life, 2010-11 rosters. Players can also step into the shoes of His Airness, Michael Jordan, and re-play some the greatest moments in his career in the Jordan Challenge mode. The game will also feature Game Center compatibility, enabling players to expand their social gaming experience by comparing achievements with friends, climbing global leader boards, and more.

For more information on 2K Sports, visit www.2KSports.com or http://www.facebook.com/NBA2K. Fans are also encouraged to “End the Debate” on @2KSports Twitter using the #NBA2K12 hashtag.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 - 2011 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through August 2011.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad®. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

iPhone, iPod, iPad and iTunes are trademarks or registered trademarks of Apple Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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