2K Sports Announces Demo for Top Spin 4 Now Available

Windsor, UK– March 1, 2011 – 2K Sports today announced that a free demo of Top Spin 4 is now available for the Xbox 360® video game and entertainment system from Microsoft through Xbox LIVE®and PlayStation®3 computer entertainment system through the PlayStation®Network.

The Top Spin 4 demo, which is available two weeks prior to the game’s March 18, 2011 launch, offers gamers an early opportunity to experience all of the intense action of professional tennis with a new, intuitive control system that is accessible and rewarding to gamers of all skill levels. Players will also get a glimpse of Top Spin 4 ’s breathtaking player models, each complete with their own Signature Style, and a new TV broadcast presentation that brings tennis to life with pre-match animation sequences, diverse crowd reactions and dynamic broadcast style camera angles.

The Top Spin 4 demo, will also allow gamers to recreate some of tennis’ most exhilarating moments with the top pros, including Rafael Nadal, Roger Federer, Ana Ivanovic and Serena Williams at such world-renowned tournaments as the US Open or the French Open in a tie-break match to seven points.

Developed by 2K Czech, Top Spin 4 redefines the way you experience the game of tennis. Innovative controls make for pick-up-and-play accessibility, which will also be deep and satisfying for tennis experts who want to plan their attack, target their opponent's weaknesses and become an unstoppable force on the court. The most feature-rich title of the Top Spin franchise, Top Spin 4 , puts you front and center of the professional tennis experience with the deepest player roster to date complete with 2K's Signature Style, an enhanced Player Creator with new Coaching and Development systems, an incredibly immersive Career mode, all-new visually stunning TV Broadcast presentation elements, and a fully online World Tour Mode. For more information, please visit www.2ksports.com/games/topspin4 and follow 2K Sports on Twitter at @2KSports.

Top Spin 4 is rated PEGI 3 by PEGI and will be available in the UK on March 18, 2011 on the Xbox 360, PlayStation 3 system and Wii.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii TM, Nintendo DS TM, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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