2K Sports Announces NBA(R) 2K11 to be Available in 3D on PlayStation(R)3 System

NEW YORK, Nov 02, 2010 -- 2K Sports today announced that NBA ® 2K11 , the top-selling and top-rated NBA video game simulation franchise*, will be available in 3D on the PlayStation ® 3 (PS3 TM ) computer entertainment system. This immersive  NBA 2K11  3D experience will be available exclusively for the PlayStation 3 system at Best Buy starting November 16, 2010. The 3D version of the game will play normally on any television set; however, a 3D HD television with compatible 3D active glasses will be needed to enjoy the game in three dimensions.** All current owners of  NBA 2K11  for the PlayStation 3 system will be able to download an upgrade to enable their game to play in 3D for free from the PlayStation ® Store for the PlayStation 3 system starting in January 2011.

"The authentic broadcast presentation of  NBA 2K11  is something we're really proud of," said Greg Thomas, president of product development for 2K Sports. "The new 3D capabilities literally add a new dimension to the experience and provide a level of immersion that has never been experienced in a basketball video game."

Now presented in 3D,  NBA 2K11  offers an extra layer of depth to what many critics are already hailing as the deepest, most immersive, and best sports game of this generation. In  NBA 2K11 , players can become Michael Jordan for the first time and relive his greatest moments with the  Jordan Challenge. With realistic physics, lifelike player models, broadcast-quality presentations and feature-rich simulation,  NBA 2K11  is the most complete experience ever available in a sports game.  NBA 2K11  also supports the PlayStation ® Move motion controller on the PlayStation 3 system.

NBA 2K11  is rated E for Everyone by the ESRB and is available now on PlayStation ® 3 system, PlayStation ® 2 computer entertainment system, and PSP ® (PlayStation ® Portable) system. For more information, please visit http://www.2ksports.com/nba2k11.

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through August 2010.

** PS3 TM system software v3.30 (or later), 3D display with compatible 3D active glasses and high-speed HDMI cable (all sold separately) required for 3D features. Visit http://www.us.playstation.com/support/3D  for details.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ® 3 and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, Xbox 360 ® video game and entertainment system from Microsoft, Wii TM, Nintendo DS TM, iPhone ® , iPod ® touch and iPad TM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at  http://www.take2games.com.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010, and the Company's other periodic filings with the SEC, which can be accessed at  http://cts.vresp.com/c/?AccessCommunications/c9a394798d/b559220caf/ca6aa575c4. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

SOURCE: Take-Two Interactive Software, Inc.

2K Sports

Chris Snyder, 415-507-7637

chris.snyder@2ksports.com

or

Take-Two Interactive Software, Inc.

Alan Lewis, 646-536-2983

Corporate Press/Investor Relations

alan.lewis@take2games.com

or

Access Communications for 2K

Brian Roundy, 917-522-3540

broundy@accesspr.com

 

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