2K Sports Announces NBA® 2K10 Has Sold Over 2 Million Units Worldwide

FOR IMMEDIATE RELEASE

New York, NY - February 2, 2010 - 2K Sports announced today that the hugely popular and #1 selling basketball video game, NBA® 2K10, has sold over 2 million units worldwide, marking a phenomenal +60% increase in sales* over the same time period last year for NBA® 2K9. With the all-new My Player career mode and critically acclaimed NBA Today feature, NBA 2K10 continues to be the #1 rated NBA simulation** for the ninth consecutive year.

"We're proud of what we've accomplished this year with NBA 2K10, and this milestone is another fantastic reason to celebrate the 10th anniversary of the NBA 2K franchise," said Christoph Hartmann, president of 2K. "We would like to thank all of our loyal fans for their dedicated support and look forward to the continued success of this title."

"2K Sports has been a world-class organization to work with, and we are both really excited about the incredible success this season with NBA 2K10," said Kobe Bryant, 11-time NBA All-Star of the Los Angeles Lakers, and cover athlete for NBA 2K10. "2K's tireless attention to detail and dedication to giving fans the most authentic NBA simulation experience possible is what separates them from the competition, and it's been great to be a part of that."

In addition to the monumental success of NBA 2K10, the development team at Visual Concepts will receive an added boost this upcoming season by welcoming back longtime NBA 2K gameplay producer, Mike Wang. Bringing a wealth of knowledge from his deep experience in successful basketball titles, Wang will join an already impressive group of developers working on the next iteration of the franchise.

"It feels good to be back home with my 2K Sports family," said Wang. "Being able to work on the greatest basketball game in the world has always been paramount for me, and now having that opportunity again is a blessing."

NBA 2K10 raises the bar this season with the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise - from gameplay to graphics, presentation and online features. Giving fans what they have long requested, the all-new My Player career mode allows fans to create their own ultimate NBA player and guide his every career move. NBA Today offers real world matchups,news and stats automatically streamed right into the game, along with keeping commentary and overlays fresh and up to date based on what is really happening in the NBA.

Developed by 2K Sports' Visual Concepts studio, NBA 2K10 is rated E for Everyone by the ESRB and is now available for $39.99 on Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and WiiTM system; for $19.99 on PSP® (PlayStation®Portable) system and PlayStation®2 computer entertainment system; and $29.99 for Windows PC. For more information about NBA 2K10, please visit www.2ksports.com/games/nba2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

    <*>NBA 2K10 unit sales include titles for the Wii and PSP platforms, which were not available for NBA 2K9.

** The NBA 2K series, published by 2K Sports, outranked competitors based on GameRankings.com average scores of 2001-2009 NBA video games published on equivalent platforms.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About the NBA

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc.© 2010 NBA Properties, Inc. All rights reserved.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and theclaims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam

2K Sports

(415) 507-7677

bryan.lam@2ksports.com

Ryan Jones

Access Communications for 2K Sports

(415) 844-6295

rjones@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com


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