2K Sports Extends the NBA 2K13 Experience with NBA 2K Everywhere

                                                                                                                                               

New York, NY – September 5, 2012 – 2K Sports today announced NBA ® 2K Everywhere , giving fans the opportunity to experience NBA 2K virtually anywhere via an all-new mobile companion application, a social game on Facebook, and a full-featured mobile version of NBA 2K13 for iPhone, iPad, iPod Touch and Android devices. NBA 2K Everywhere will extend the NBA 2K experience by offering players greater flexibility, more variety and new ways to play, at home or on the go, with these all-new social and mobile games. Additionally, both the mobile companion app and Facebook game enable players to feed data and experience right back into NBA 2K13 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system, introducing a new level of connectivity and continuity to the NBA 2K experience.

The free companion app, MyNBA2K , will be available in October on iPhone, iPad, iPod touch, Android, and Kindle devices. Players can experience a series of entertaining mini-games including shooting practice, free throw drills, a dribbling course, and autograph signing. With intuitive multi-touch controls and a variety of pick-up-and-play training games, MyNBA2K will offer an easy way for players to stay connected to their MyCAREER and MyTEAM experience in NBA 2K13 while away from home. MyNBA2K will be available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore. The app will also available for free on the Amazon Appstore for Android, including a Kindle Fire edition, and on Google Play.

NBA 2K: MyLIFE , 2K Sports’ first ever social game, will launch in October on Facebook. Players can import their MyCAREER avatars from NBA 2K13 to compete in skills competitions with friends, build their home-court environment, and play through experiences of an NBA superstar including earning endorsements and fostering relationships with fellow NBA stars. Accomplishments in NBA 2K: MyLIFE can help unlock clothing, dunk packages, and other rewards in the Xbox 360 and PlayStation 3 system versions of NBA 2K13 .

For the second consecutive year, fans can also purchase an authentic, full-featured NBA simulation experience for their mobile devices with NBA 2K13 for iPhone, iPad, iPod touch and Android devices. The new mobile game will be available in October and feature intuitive multi-touch controls, improved graphics and, for the first time, a new multiplayer mode via Bluetooth and Game Center (iOS version only). Fans can also relive some of the NBA’s most memorable games with the NBA’s Greatest Mode.

“Our console game will always be the heart of the NBA 2K franchise, but we want to go beyond that,” said Jason Argent, vice president of marketing for 2K Sports. “Through NBA 2K Everywhere , fans can extend their NBA 2K experience wherever they go, whether it’s on the road with the mobile apps or socially with friends via Facebook. We’re offering more ways to experience NBA 2K than ever before.”

Developed by Visual Concepts, a 2K Sports studio, NBA 2K13 is rated E for Everyone by the ESRB and will be available on October 2, 2012 in North America and October 5, 2012 internationally for the Xbox 360, PlayStation3, PSP® (PlayStation®Portable) system, Wii™ system and Windows PC. The Wii U™ version of the title will be available during the holiday season. Fans are encouraged to pre-order now at participating retailers in order to receive the NBA All-Star content on day one at no extra cost.

Developed by Visual Concepts, a 2K Sports studio, MyNBA2K will be available in October on iPhone, iPad, iPod Touch, Android, and Kindle devices.

Developed by Fifth Column Games, NBA 2K: MyLIFE will be available in October on Facebook.

Developed by 2K China, a 2K Sports studio, NBA 2K13 for iPhone, iPad, iPod Touch and Android devices will be available in October.

For more information on 2K Sports, visit www.2KSports.com.

For more information on NBA 2K13 , visit www.facebook.com/NBA2K.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe.  The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands.  Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services.  The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Nintendo trademarks and copyrights are properties of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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