2K Sports Offers Launch Day Delivery and Exclusive Michael Jordan Avatar Jersey with GameStop Pre-Order of NBA®2K11

New York, NY– August 12, 2010– 2K Sports today announced that GameStop customers who pre-order a copy of the highly anticipated NBA ® 2K11 are guaranteed to get the game on the October 5, 2010 launch date**. GameStop is also offering a free exclusive Michael Jordan Chicago Bulls jersey that will be downloadable for avatars on the Xbox LIVE ® online entertainment network and PlayStation ® Home†. The virtual attire will be available only through this exclusive pre-order package and will not be sold or available at any other time. The promotion ties in withMichael Jordan’s role as the cover athlete for NBA 2K11,the latest game in the top rated and top selling basketball simulation franchise*.

Details of the pre-order offer are as follows:

    <*>Pre-order NBA 2K11 by October 4, 2010 at 11:00 a.m. CDT with overnight shipping and get guaranteed delivery on October 5, 2010**. <*>Available while supplies last for all GameStop online and in-store pre-orders of NBA 2K11 for Xbox 360 ® video game and entertainment system from Microsoft and PlayStation 3 (PS3 TM ) computer entertainment system. These official Michael Jordan Chicago Bulls jerseys for Xbox LIVE and PlayStation Home avatars are only available with this offer.
o PlayStation Home avatars will receive the official white Chicago Bulls home jersey.

o Xbox LIVEavatars will receive the official red Chicago Bulls road jersey.

o Online customers:Code and instructions on redeeming the jersey will be emailed when the game releases.

o Store/In-store Pickup Customers: Code and instructions on redeeming the jersey will be printed on the receipt at time of purchase.

For additional information, please visit: www.gamestop.com/Catalog/ProductDetails.aspx?product_id=77717

NBA 2K11 is not yet rated by the ESRB and will be available October 5, 2010. For more information, please visit www.2ksports.com/nba2k11 or to download the new Michael Jordan trailer, please visit www.2ksports.com/nba2k11/jordanreveal.zip.

2K Sports is a division of 2K, a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through June 2010.

**If product does not arrive on street date, shipping charges will be fully refunded.

**Continental U.S. only.

**Must have overnight service available in the area.

† While supplies last.

CONTACTS:

Chris Snyder

2K Sports

(415) 507-7637

chris.snyder@2ksports.com

Brian Roundy

Access Communications for 2K Sports

(917) 522-3540

broundy@accesspr.com


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