2K Sports Signs MLB® All-Star Prince Fielder of the Milwaukee Brewers as Cover Athlete for The BIGS™ 2

FOR IMMEDIATE RELEASE

New York, NY– April 7, 2009– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that MLB® All-Star first baseman, Prince Fielder of the Milwaukee Brewers, will be featured as the cover athlete and spokesman for this season’s highly anticipated arcade-style baseball video game, The BIGS™ 2. After breaking the MLB record for youngest player (23) to hit 50 home runs in a season, formerly held by Hall of Famer Willie Mays, Fielder has quickly become one of the most powerful and spectacular home run hitters in Major League Baseball® today.

“I’ve been playing baseball video games for as long as I can remember. All of my idols have appeared on a video game cover, and now to have that same opportunity is truly an unbelievable feeling,” said Fielder.“I can’t wait to see myself in The BIGS 2. I’ll be the guy crushing mammoth home runs into the stands.”

Drafted as the 7th overall pick by the Milwaukee Brewers in 2002 out of Eau Gallie High School, Fielder broke out in an MVP-caliber season, in which he was chosen by fans as the starting first baseman for the National League in the 2007 All-Star Game. That season, he won the Players Choice Award for Outstanding Player in the National League as voted on by the players, along with the Hank Aaron Award, given to the top offensive performer in each league as voted on by the fans. Fielder, who also currently owns the Milwaukee Brewers’ franchise record for home runs (50) and extra base hits (87) in a single-season, led his team to an exhilarating Wild Card berth in 2008 and its first playoff appearance in 26 years.

“Prince is a rare and tremendous talent that comes around only once in a generation, and we’re absolutely thrilled to be working together with him on The BIGS 2,” said Greg Thomas, senior vice president of sports development for 2K.“After reading through all the different community message boards and forums, we’re excited to deliver a variety of new features that our fans have long been clamoring for, as they’ll surely notice the big leagues just got bigger this season.”

The BIGS 2 is not yet rated by the ESRB and is scheduled to be available on July 7, 2009 for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, and Wii™ home video game system from Nintendo. For more information, please visit www.2ksports.com/games/thebigs2.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official Major League Baseball website at MLB.com© MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

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This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs ofour management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the realization of the anticipated benefits from our recent business reorganization, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the Special Committee's investigation of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam Brian Roundy

2K Sports Access Communications for 2K Sports

(415) 507-7677 (917) 522-3540

bryan.lam@2ksports.com broundy@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com


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