2K Sports Signs NHL Superstar Ryan Kesler of Vancouver Canucks as Cover Athlete for NHL® 2K11

Windsor, UK– March 9, 2010– 2K Sports announced today they have signed Ryan Kesler, star two-way forward for the Vancouver Canucks® and 2010 Winter Olympics hero, to be featured as the cover athlete and spokesman for their upcoming video game, NHL® 2K11. Kesler, a vital member of the upstart 2010 U.S. Olympic hockey team, captured the collective attention of sports fans around the world with his gritty and awe-inspiring performance, and will now look to bring the same electrifying play to NHL 2K11.

 

“Having the opportunity to participate in the Olympics and play in front of my home crowd was one of the best experiences of my life. To now be chosen as the next cover athlete for NHL 2K11 is another dream come true,” said Kesler, alternate captain for the Vancouver Canucks.“It was awesome to work with 2K Sports last year on the NHL 2K10 commercial shoot and the outdoor motion capture session on the Las Vegas strip was incredible to be a part of. I’m looking forward to having just as much fun again, and helping them make another great hockey game this year.”

Drafted by the Vancouver Canucks in 2003 as the 23rd overall pick in the first round, Kesler has spent his entire five-year NHL career with the Canucks. As a 2009 Selke Trophy finalist, awarded annually to the top defensive player in the league, Kesler has blossomed into one of the most feared and relentless players on the ice. Best known as a two-way forward, Kesler also set personal statistical records last season with 26 goals and 33 assists. He was honored with the Cyclone Taylor award last year as team MVP and has helped to lead the Canucks this year to the top of the Northwest division.

“Ryan is one of the most talented and exciting players to watch in the NHL today and his popularity has grown exponentially since the recent success of Team USA at the Winter Olympics,” said Greg Thomas, senior vice president of sports development for 2K.“We’re thrilled to have him represent NHL 2K11 and wish him the best of luck through the rest of this season."

Being developed by Visual Concepts, a 2K Sports studio, NHL 2K11 is not yet rated by the ESRB and scheduled to be available for Wii™ in fall 2010.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone™ and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL NetworkTM) and radio (NHL RadioTM, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights CancerTM and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved. NHL 2K11 is an Officially Licensed Product of the NHL.

NHL 2K11 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA.© NHLPA.

All trademarks and copyrights contained herein are the property of their respective holders.

Wii is a trademark of Nintendo.

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