2K Sports Signs the Chicago Bulls’ Derrick Rose as Spokesman for the NBA® 2K10: Draft Combine Downloadable Game

FOR IMMEDIATE RELEASE

New York, NY– August 11, 2009– 2K Sports announced today that rising NBA star, Derrick Rose of the Chicago Bulls, will be featured as the spokesman for NBA® 2K10: Draft Combine, a download-only title that will provide fans with an immersive pre-season basketball experience leading up to the fall launch of NBA 2K10. Rose, the 2009 T-Mobile NBA Rookie of the Year, has quickly become one of the most electrifying playmakers in the league, and this season NBA 2K10: Draft Combine will tap into Rose’s personal knowledge and experience training for the NBA Draft.

“It’s a great feeling to partner with 2K Sports and represent the greatest basketball franchise on the planet,” said Rose, point guard for the Chicago Bulls.“I look forward to providing my insights of what that first year in the league is really like, and what it takes to stay on top of your game. This season, NBA 2K10: Draft Combine will be a place where fans can experience the life of a player trying to make it to the NBA. The drills are challenging, and the group scrimmages are always extremely competitive with everyone looking to improve their draft stock as well. It’s as real as it gets.”

Rose, who led the University of Memphis to the NCAA Championship game in his freshman year, was selected the top overall pick by his hometown Chicago Bulls in the 2008 NBA Draft after only one college season. This past year, he averaged 16.8 points, 6.3 assists, and 3.9 rebounds per game and was selected to the NBA All-Rookie First Team. Additionally, Rose led the Chicago Bulls back to the NBA playoffs, and his 36 points tied Kareem Abdul-Jabbar’s NBA record for the most points scored by a rookie in his playoff debut.

“Derrick is the perfect fit to be our spokesman for NBA 2K10: Draft Combine,” said Greg Thomas, senior vice president of sports development for 2K.“Not only is he one of the most dynamic young playmakers in the NBA today, he’s the pride of Chicago, where the real NBA Draft Combine is located. We look forward to working closely with Derrick this season, and are thrilled to offer our fans a brand new pre-season basketball experience with NBA 2K10: Draft Combine.”

In NBA 2K10: Draft Combine, fans will begin their career at the ATTACK Athletics gym in Chicago by building their own custom player and working with a mentor, the 2K Insider, to step up their game through a variety of challenging basketball drills and 5-on-5 games to increase their NBA draft stock. The greater a player excels at a particular drill, or in completing specific game objectives, the more valuable skill points they will receive which can be used to improve one of over 30 key player attributes. Fans can then take their custom built players in NBA 2K10: Draft Combine and use them in the all-new My Player career mode in NBA 2K10 launching this fall, allowing them to continue their journey toward becoming an NBA legend.

NBA 2K10: Draft Combine, developed by Visual Concepts, is planned for release in North America, Hong Kong, Singapore, Taiwan and India on August 26 for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft (400 Microsoft Points), and North America and Korea on September 3 for the PlayStation®Network for PLAYSTATION®3 computer entertainment system ($4.99). For more information about NBA 2K10: Draft Combine, please visit www.2ksports.com/games/nba2k10dc.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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CONTACT:

Bryan Lam Chase

2K Sports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6289

bryan.lam@2ksports.com chase@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com


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