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2K Sports Takes the Field with Major League Baseball® 2K10

FOR IMMEDIATE RELEASE

New York, NY - March 2, 2010 - 2K Sports announced today that Major League Baseball® 2K10, the next iteration of the popular Major League Baseball® 2K series, is now available in retail stores nationwide. Marking the 10th anniversary of the franchise and featuring cover athlete and All-Star third baseman, Evan Longoria of the Tampa Bay Rays, Major League Baseball 2K10 will highlight the intense battle between pitchers and hitters like never before.

"We have supreme confidence in the vast improvement of Major League Baseball 2K10 this season," said Greg Thomas, senior vice president of sports development for 2K. "With the all-new My Player career mode and integration of MLB Today, along with our retooled pitching and hitting mechanics, we aren't holding anything back. We're also incredibly excited about rewarding one lucky fan with a million dollars for pitching a perfect game."

From the mound to the plate, Major League Baseball 2K10 will give fans the ability to paint the corners with Total Control Pitching, and to work the count with Total Control Hitting, featuring an all-new defensive swing mechanic to foul off pitches. With the integration of MLB Today, gamers will now be delivered real-time results, standings, news and stats to ensure timely commentary that reflects what's actually going on in Major League Baseball. Fans can also become a living legend with the all-new My Player career mode by creating a player, choosing a team and playing their way from a Double-A Minor LeagueTM team into the Hall of Fame®. Additionally, popular baseball analyst John Kruk will join the team to provide more in-depth commentary, giving Major League Baseball 2K10 the first ever three-man broadcast booth in a baseball video game.

2K Sports will also offer fans the thrilling opportunity this season to win an unprecedented cash prize in the amount of $1,000,000 for being the first person to throw a verified perfect game in Major League Baseball 2K10. In order to accomplish this rare feat, contestants will need to master all facets of this year's improved pitching and hitting controls, while documenting the action. Fans will be able to participate in the contest beginning on March 2, 2010 at 12:01 AM PST and ending on May 1, 2010 at 11:59 PM PDT. This special contest, sponsored by 2K Sports, is available for the Xbox 360® video game and entertainment system from Microsoft through the Xbox LIVE® online entertainment network* and PlayStation®3 computer entertainment system through the PlayStation®Network*. For more information about the $1,000,000 Major League Baseball 2K10 contest, please visit: www.2ksports.com/perfectgame.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K10 is rated E for Everyone by the ESRB and is now available for Xbox 360, PlayStation 3 system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, WiiTM and Nintendo DSTM. Major League Baseball 2K10 will be available for Windows PC on March 9. For more information, please visit www.2ksports.com/games/mlb2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

    <*>Microsoft and Sony Computer Entertainment America take no responsibility for this offer

Abbreviated Rules

Game must be played on Xbox 360 or PlayStation 3. Open to legal residents of the 50 United States and the District of Columbia (D.C.), who are 18 or older (excluding residents of AZ, CT, MD, ND, and VT). Void in AZ, CT, MD, ND, VT and where prohibited. Begins on 3/2/2010 at 12:01 AM PST and ends at 11:59 PM PDT on 5/1/2010. Contest subject to, and entrants agree to be bound by, the official rules published at www.2ksports.com/perfectgame. Grand prize is subject to winner verification. Grand prize will be awarded only if an entrant throws a perfect game by 5/2/2010 in accordance with the official rules. Official Rules will be posted prior to contest start.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball, Minor League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., MLB Advanced Media, L.P. and the National Baseball Hall of Fame, respectively. All rights reserved. Visit the official website at MLB.com.©MLBPA - Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPlayers.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii is a trademark of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam Ryan Jones

2KSports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6295

bryan.lam@2ksports.com rjones@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com


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