2K Sports Welcomes Back Basketball

NEW YORK - Dec. 8, 2011 - 2K Sports announced today plans to release NBA Christmas Day game simulations and promotional holiday discounts for  NBA® 2K12 , the latest iteration of the top-selling and top-rated NBA video game simulation franchise*.  NBA 2K12  will provide full-game simulations of the Christmas Day match-ups between the Knicks-Celtics, Mavericks-Heat, Lakers-Bulls, Thunder-Magic and Warriors-Clippers, offering fans a first look at how the action could unfold on December 25, 2011. In addition to the game simulations, 2K Sports is celebrating the holiday season by partnering with Amazon.com to offer deep discounts on  NBA 2K12  from December 8-11, 2011.

“It sure feels like Christmas has arrived early here at 2K Sports,” said Jason Argent, vice president of marketing for 2K Sports. “We’re obviously thrilled that NBA basketball is set to return, so we are offering several ways for fans to join us in our excitement.”

Using  NBA 2K12 ’s innovative NBA Today feature, stats, rosters, schedules and ratings will all be updated for the start of the NBA season, reflecting real-time events from actual NBA games. Players can expect everything in  NBA2K12  to mirror what’s happening in the league, from rookie signings and free agency movement, right down to the players’ newest shoes.

NBA 2K12  Product Discounts

Starting today and lasting through December 11, Amazon.com will offer  NBA 2K12  for $39.99 on Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 (PS3™) computer entertainment system, a $20 dollar discount from the suggested retail price of $59.99. Additionally, for a limited time, 2K Sports will sell  NBA2K12  for the iPhone and iPad for the discounted prices of $2.99 and $4.99, respectively. These discounts come at the perfect time for fans of the series, or for that gamer on anyone’s holiday shopping list.

Christmas Day Game Simulations

During the week of December 19, 2K Sports will use full-length video from  NBA 2K12  to simulate the results of all five NBA games played on Christmas Day. These video clips will provide a realistic and compelling visual prediction of the day’s main events. To view, fans should go to  Facebook.com/NBA2K.

Unique Add-On Content

Legends Showcase*, the downloadable add-on content for  NBA® 2K12 , is now available to be downloaded via PlayStation®Network or Xbox LIVE® for the Xbox 360® video game and entertainment system from Microsoft. Legends Showcase creates a truly unique basketball experience for all fans, featuring a new, cell-shaded art style set in New York City’s iconic Times Square.

About  NBA 2K12

Fans can now take control of 15 hoops icons, including Michael Jordan, Magic Johnson, Larry Bird, and Julius Ervingin  NBA 2K12 ’s all new NBA’s Greatest mode. Each of these 15 basketball legends were meticulously recreated with an uncanny level of detail, including period-specific depictions of their arenas, team uniforms, signature moves, and even historically accurate broadcast presentation styles.  NBA 2K12  also features a revamped shooting mechanic with Total Shot Stick Control and an all-new post-play system, which allow fans to experience an unprecedented basketball simulation.

NBA 2K12  is now available at leading video game retailers nationwide for Xbox 360, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system, Wii™ system, PSP® (PlayStation®Portable) system and Games for Windows®.

*Add-on content.  Requires  NBA 2K12 to play.

NBA 2K12  is rated E for Everyone by the  ESRB. For more information on 2K Sports, visit  www.2KSports.com. For more information on  NBA 2K12 , visit  www.facebook.com/NBA2K.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 - 2011 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales throughOctober 2011.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

"PlayStation" is a registered trademark of Sony Computer Entertainment America Inc.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Wii is a trademark of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at  www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

Source: Take-Two Interactive

2K Sports

Ryan Jones, 415-507-7816

ryan.jones@2k.com

or

Access Communications for 2K

Travis Moses, 415-844-6218

tmoses@accesspr.com

or

Take-Two Interactive Software, Inc.

Alan Lewis, 646-536-2983

Corporate Press

alan.lewis@take2games.com

 

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