3dnative Joins TIGA

TIGA, the trade association representing the UK games industry, today announced 3dnative as its newest member.

3dnative is a digital consultancy and developer located in the West Midlands. The company develops serious and entertainment games for PC, iPad, iPhone and iTouch devices.

Recent clients and projects include Kliper 2.0, a serious games concept for Advantage West Midlands. Working in partnerships with Professor Robert J. Stone of the University of Birmingham, Kliper 2.0 was developed to teach primary school children about Newton’s laws of motion. 3dnative is also working with the Ministry of Defense, developing serious games for specialist bomb disposal units in the British Armed Forces, as well as submarine safety and spatial awareness training for the Royal Navy.

The company also develops games for entertainment, and has recently launched a subdivision called

Red i Games, focusing on developing mobile and social media games.

Stephen Hands, director, 3dnative explains the company’s focus:

“At 3dnative our focus is to use the incredible technology that exists in the interactive entertainment industry to create practical applications which solve real world problems in a cost effective way. We passionately believe that‘serious games’ are not a separate entity, and should utilise the unparalleled technology that exists in the entertainment sector. That said, serious games must be approached in a very different way, with an absolute focus on their functional use as a training and educational tool.

“3dnative has joined TIGA to connect with the wider UK games community and access the expertise and connections that TIGA offers for smaller developers.”

Dr. Richard Wilson, TIGA CEO welcomed the company to TIGA:“Stephen and the team at 3dnative are fantastic ambassadors for games industry and how games technology and design can be harnessed as a positive and effective tool to train, educate and enlighten.”

Ends

  

Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of‘The Outstanding Organisation of the Year Award (SME)’.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org


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