4 reasons why you should not miss out on this year’s event!

11 th&12 th August

The Radisson Blu Hotel, Edinburgh, Scotland


The Radisson Blu Hotel is situated on The Royal Mile, not only the best Edinburgh Interactive location to date, but probably the best location in Edinburgh and at the Heart of the Fringe Festival.


Sean Dromgoole, CEO of Some Research and Edward Williams from BMO Capital Markets will discuss their different points of view on recent developments in the games industry and particularly the extent and the value of gamers developing interest in social gaming.

We will have two Gamification sessions.  The first; Gamification: Building Games - the Mechanics, Rewards and Influences, will include a presentation from Kam Star, Chief Play Officer at Playgen who will be joined by James Allsopp, Playgen’s Games Designer and in-house Psychology expert who will discuss what makes a game a game and how games are created that not just entertain but also influence behaviour and educate.

Our second Gamification session, Gamification:  Trick of the Trade, will be a panel discussion and debate that will look at platforms for game developers, TV producers and retailers that provide all that's needed to acquire, retain and manage gamers, with everything from leader boards to instant messaging and social media tools.  The panel will include Rajat Paharia, CEO of Bunchball; Philipp Mohr, CEO of Comufy; James Sampson, Head of Product at Enteraction and Chris Wright from Games Analytics

Other confirmed speakers include Graham Brown-Martin Founder of Learning without Frontiers; Jason DaPonte, Managing Director&Executive Produce of The SWARM; Jo Twist, Commissioning Editor of Education for Channel 4; Mike Rogers from Image Metrics and Kevin Beimers, Art Director at Straandlooper Animation, voted #54 in the Develop 100.

Further announcements coming soon so keep an eye on the website or sign up for updates

New stuff:

We will be focusing on one of the biggest issues currently facing the games industry, the impending skills shortage and In light of the Livingstone-Hope Skills Review, we will be creating a programme of talks, available free of charge to the public, to promote the ways in which people can get into the industry.  Ian Livingstone and Abertay University have already confirmed their participation in the public sessions.

We will also focus public sessions on Games Based Learning where we already have Graham Brown-Martin from Learning Without Frontiers, Jo Twist from Channel 4 and Derek Robertson from LT Scotland and Ian Livingstone, on board to discuss and show how effective Games based Learning can be.

Value for money:

Tickets are priced at£175 + VAT.  This includes 2 days of conferencing and networking events; by far the least expensive 2-day conference in the industry!

Student and Scottish Developer discounts available.

Come to Edinburgh Interactive and network with up to 200 delegates from across the Interactive Entertainment Industry and have the benefit of experiencing the Edinburgh Fringe Festival first hand.

Don’t miss out, register now.  Please visit the website and click on‘book tickets’

If you have any questions, please contact us using the below details.

Hopefully see you in Edinburgh!

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For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 7990 522 004 / +44 (0) 207 534 0580 or by email, alexa@edinburghinteractive.co.uk

About Edinburgh Interactive

Now celebrating its ninth successful year, Edinburgh Interactive is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors. www.edinburghinteractivefestival.co.uk

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the UK Interactive Entertainment Association (UKIE) http://www.ukie.info. EIGF Ltd is the non-profit company behind the festival.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.