44% OF BRITISH MEN WOULD SAY ‘YES’ IF THEIR GIRLFRIEND PROPOSED

·        Only 31% of women think their boyfriend would say ‘Yes’

·        27% of men think that the “man must propose” tradition is outdated; 39% of people aged 55 and over felt it was outdated - compared with only 9% of 18 to 24 year olds

·        10% of Britons know a woman who is planning to propose this year

·        47% of Britons don’t think the man should have to buy a ring if the woman proposes

·        16% of British men think sex is a suitable alternative to a ring if the woman proposes

February 13, 2012 – Our nation’s loved-up couples get two bites at the cherry this February, with Valentine’s Day on the 14 th and Leap Year Day on the 29 th -- traditionally the one day every four years when women can turn the tables and propose to their men. PopCap Games did a little research for any plucky ladies thinking of popping the big question: their surprising new Leap Year survey reveals that almost half (44%) of men in the U.K. would say ‘Yes’ if their partners proposed marriage this Leap Year, and 36% of them would like to be asked. Interestingly, British women are not as confident of a positive outcome were they to propose, with less than one third (31%) believing their partner would say ‘Yes.’ Also, 9% of women thought their guys would try to wriggle out of the situation by attempting to change the question, and 18% of men said they’d probably throw-up on the spot!

The survey of more than 1,000 female and male U.K. residents currently in relationships was commissioned by PopCap Games, creators of the world’s #1 puzzle videogame franchise Bejeweled ®. PopCap is further incentivising women to take destiny into their own hands and pop the question this Leap Year – with a one-of-a-kind diamond and sapphire Bejeweled-inspired ring worth £5,000 to be awarded to the most romantic woman in the UK and Ireland by the end of the month.

10% Know a Woman Planning to Propose This Leap Year

The survey revealed that the idea of women proposing marriage to men is not as rare as people might think. 20% of respondents claimed to know women who have proposed in the past, and 10% know women who are planning to take advantage of the Leap Year and propose to their partners this year.

Attitudes to the Traditional Way of Proposing

For the most part, women prefer to take the traditional route up the aisle – with the man proposing marriage. When asked would they consider proposing if they were in a relationship for more than 5 years with no sign of a marriage proposal, 66% said no.

According to the survey, 42% of men and women felt the traditional proposal was best, but a sizeable 36% of men would like their partner to propose to them. 27% of men felt the traditional marriage proposal is outdated, compared to only 13% of women. Interestingly, 39% of people aged 55 and over felt it was outdated, compared with only 9% of 18 to 24 year olds.

Engagement Ring, a Watch…or Sex?

So, if the better half of the couple proposes, who springs for the engagement ring?

49% of people surveyed believe the woman should give the man an engagement ring if she proposes, and 47% believe that the man shouldn’t be obliged to buy the woman an engagement ring. And just under 11% of men said they’d like their partner to propose so they wouldn’t have to buy her an engagement ring!

While rings were the most popular gifts for a woman to give a man if she proposes, the next most popular at 9% a piece, were a watch or sex. 16% of men felt sex was an appropriate engagement gift to receive, compare to just 5% of women. Incidentally, 7% of males would be happiest with a cash gift.

Don’t Tell My Mates!

The survey revealed that 29% of men would be embarrassed to tell their friends that it was their girlfriend who proposed.

How to Win the Bejeweled Ring

To celebrate the lunar-induced shift in matrimonial power, PopCap commissioned British jewellery designer Ben Day, who has fashioned collections for some of Hollywood’s elite, to create a bespoke ring inspired by Bejeweled. The result is a stunningly beautiful sapphire and diamond ring, featuring approx. 40 blue diamonds surrounding a spectacular blue sapphire set in 18ct white gold, which even Kate Middleton would envy.

To be in with a chance to win, PopCap wants to hear womens’ stories on how they’ve gone the extra mile to secure the heart of their Mr Right. They especially want to hear about it if anyone has proposed or plans to propose on February 29 th. One lucky loved up lady will be bestowed with the one-of-a-kind sapphire and diamond ring fit for a queen (or princess!).

The competition, which is open to U.K. and Irish residents over the age of 18, runs until midnight on Thursday, February 23 rd and can be entered via Cosmopolitan.co.uk or Handbag.com. Entrants simply have to enter their own romantic story or plan in 50 words or less and answer a simple question on Bejeweled. The winner will be announced on the websites on Friday, February 24 th. Five runners-up will receive a Bejeweled goodie bag, including a PC/Mac version of the game and lots of money-can’t-buy goodies including a hooded sweatshirt, limited edition picture frame, and more.

Notes to Editors:

Survey data available on request. Survey polled 1,000 male and female U.K. based respondents and was conducted by One Poll.

For further information please contact:

Cathy Orr

PopCap Games

Tel: 00 353 (0) 1646 8107

Email: corr@popcap.com

About Bejeweled

With a copy of a Bejeweled game sold every 4.3 seconds and more than 3 billion games of Bejeweled Blitz played on Facebook each month, BAFTA-nominated Bejeweled is the world’s #1 puzzle game and the original ‘match-3’ game that started the casual games phenomenon. The basic gameplay is simple, yet it’s the perfect blend of challenging fun. Players swap adjacent gems to match three or more sparkling jewels. The more matches you make, the higher your score. Every match is high-carat fun! Bejeweled is available for just about every device imaginable.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

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Bejeweled and PopCap are trademarks of Electronic Arts Inc.

   


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