505 Announces All New Nintendo DS™ Game Based on Universal Pictures and Illumination Entertainment’s Upcoming Live A

Milton Keynes—23, February 2011— Easter baskets will come with a new action adventure puzzle game this year. 505 Games, a global interactive game publisher, today announced its plans to release a Nintendo DS™ title through a licensing agreement with Universal Partnerships&Licensing, based on Universal Pictures and Illumination Entertainment’s upcoming live action/CG-animated comedy Hop.

From the makers of the blockbuster Despicable Me comes Hop, a new comedy that blends state-of-the-art CG animation with live action. The follow up to the worldwide hit tells the story of E.B., the teenage son of the Easter Bunny. The film is helmed by Tim Hill, director of the blockbuster Alvin and the Chipmunks and produced by Chris Meledandri’s Illumination Entertainment. Hop opens on April 1, 2011.

Play as Fred as you help the Easter Bunny’s son, E.B., save Easter from a fluffy coup d’état led by Carlos and his fellow chick workers! Hop your way through the Easter Bunny’s top-secret candy factory on Easter Island, solve puzzles and sugar shock your enemies as you turn them into delicious chocolate treats. Play through a wide variety of mini-games and modes, including helping E.B. realize his dream of becoming a famous rock-‘n’-roll drummer!

“The videogame is a bright, colorful, entertaining and downright hilarious title perfect for gamers of all ages and is set to be the must have game for children’s Easter baskets this year,” said Ian Howe, president of 505 Games.“ Hop provides hours of wholesome entertainment and is perfect to bring on that long road trip for the Easter holiday!”

“With it’s whimsical design and mix of action levels and clever mini-games, Hop: The Movie Game is a lively, fun-filled extension of the movie, said Bill Kispert, VP and General Manager, Digital Platforms, Universal Partnerships and Licensing.”Candy, chicks and rock‘n’roll...like the film, this family-friendly game has it all.”

Hop: The Movie Game Features Include:

·         Whacky weapons, including chocolate super soakers, gumball shooters and cotton candy canons;

·         Movie Locations in 3D— Play through actual locations from the film in 3D, including Hollywood and Easter Island;

·         Tons of mini-games, including Whack-a-Bunny, Bowling for Candy and the epic Easter Egg Hunt.

Hop: The Movie Game has been rated“E” for everyone by the ESRB. For more information regarding HOP: The Movie Game or 505 Games, please visit www.505games.com.

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About 505 Games

Based in Los Angeles, CA, 505 Games (U.S.) is the North American division of 505 Games, a global videogame publisher. The U.S. operations launched in May 2008 to bring interactive entertainment to North America on all game platforms including Microsoft Xbox 360Ô, Sony PlayStationÒ 2, PlayStationÒ 3, PSP, Nintendo WiiÔ and DS, as well as PC, online, and mobile. The company offers a broad selection of videogame titles in all genres for players of all ages.

About Universal Partnerships&Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake. 


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