505 GAMES MAKES A SPLASH AT RETAIL AS MICHAEL PHELPS – PUSH THE LIMIT ON KINECT FOR XBOX 360 HITS STORES TODAY

Milton Keynes, UK (14 th October 2011) – 505 Games, a global publisher of video games, today announced that casual Kinect title, Michael Phelps – Push the Limit, is now available to purchase in stores and online.

Michael Phelps – Push the Limit offers players the chance to compete against each other as well as against one of the most decorated athletes of all time, Michael Phelps. Play in quick matches in single player or local/online multiplayer against friends, or immerse yourself in the challenging and fun Career Mode where you’ll swim your way to the podium through some of the most breathtaking locations across the world, finally facing Michael himself in the final.

Michael Phelps commented “It’s been my dream since I was young to achieve things that no one else has done – and it’s a truly amazing experience to now have a videogame dedicated solely to swimming.  This game is all about having fun and experiencing the exciting competition of my sport, and the controller-less Kinect technology literally allows kids and adults alike to dive right in and go head to head with each other, or even test your skills with me.”         

505 Games has partnered with iconic swimwear brand Speedo. The Speedo brand appears on all swimwear and caps in-game, as well as on the touch pads within all of the pool environments. In addition, players strive to compete in the Annual Games which are held in the Speedo Stadium, a specially built in-game environment, including the Speedo winners’ podium.

The motion-tracking capability of the Kinect platform allows for realistic player input, helping to recreate all components of an exciting swimming race. Whether it’s hyping up the crowd, achieving the perfect dive from the start, swimming at the optimum rhythm, timing the perfect turn, or timing the last gasp reach to the wall, the Kinect hardware allows the game to accurately replicate those elements in the most fun and accessible way possible – by using simple body and hand gestures.

“We believe that Michael Phelps – Push the Limit offers a truly unique proposition for casual and sports fan gamers,” said Ian Howe, NA President, 505 Games. “As the first ever swimming video game title, coupled with the star power of Michael Phelps, Push the Limit brings the fun, fitness and excitement of swimming to a huge audience of Kinect-owning gamers.”

Michael Phelps – Push the Limit is developed by Blitz Games and published by 505 Games. For more information, including screenshots, movies and gameplay tips, visit www.michaelphelpsgame.com

About 505 Games

505 Games is a global publisher of video games, publishing games for all ages across multiple platforms including, Microsoft Xbox 360®, Sony PlayStation® 3, Nintendo Wii™ and DS, PC download, Facebook, iPhone®, Xbox LIVE®, and PlayStation®Network.

505 Games has offices in key territories around the world to publish and distribute its library of successful titles which include ArmA II, IL2 Sturmovik: Birds of Prey, the Cooking Mama World series, Naughty Bear, Backbreaker and Zumba Fitness.

505 Games is headquartered in Milton Keynes – UK, with international offices in Lyon (France), Munich (Germany), Milan (Italy), Madrid (Spain) and Los Angeles (U.S.A). A further network of key distribution partners based in Nordic territories and Australia enable global distribution of 505’s titles.

To see the latest releases, news and more about 505 Games go to: www.505games.co.uk

About Speedo®

Synonymous with swimwear, the iconic brand celebrates 80 years of dominance creating revolutionary new technologies, designs and innovations.  In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefines swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created; meanwhile designer collaborations with Comme des Garçons put Speedo® at the cutting edge of design. As the world’s leading swimwear brand, Speedo® is passionate about life in and around the water, supporting swimming from beginners through to elite level, including the phenomenal Michael Phelps.  Speedo® is owned by Pentland Brands and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, LZR PULSE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About Blitz Games

Blitz Games is dedicated to creating engaging, mass-market, boxed console titles for all ages and across all platforms. A division of Blitz Games Studios, Blitz Games staff are experts in developing games for some of the world’s highest profile brands. www.BlitzGames.com

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

UK Media Contacts

Bastion

Gary Burns

020 7831 8005

gary@bastion.co.uk

505 Games

Lee Skittrell

01908 607772 ext. 1013

lskittrell@505games.co.uk


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