Milton Keynes, United Kingdom, 21st August 2007 - 505 Games today announced an exclusive agreement to sponsor Sky One’s new flagship quiz show, Are you Smarter Than a 10-Year-Old?, due to be fronted by legendary TV presenter Noel Edmonds this October.

The deal, brokered by MJ Media, sees 505 Games sponsoring the 20 x 60’ primetime episodes and 50 x 60’ daytime episodes of Are You Smarter Than a 10-Year-Old? Noel Edmonds will host the prime time series due to debut on Sky One in October and Richard McCourt and Dom Wood (aka Dick and Dom) will present the daytime series scheduled to be broadcast later in the year. The sponsorship will focus on the 505 Games range of family titles, starting with the best-selling Wii and DS game, Cooking Mama, and will also showcase titles such as Fashion Designer: Style Icon, The Destiny of Zorro, Brunswick Pro Bowling and Dolphin Friends in later episodes.

The 505 Games sponsorship agreement will start with the Are You Smarter Than a 10-Year-Old? promotional trailers, running from September leading into the series’ launch in October and will feature prominently on the opening and closing credits, as well as the break bumpers.

Are You Smarter Than a 10-Year-Old? is going to be one of Sky One’s most talked-about shows this Autumn and our sponsorship reflects our ongoing commitment to high profile mainstream marketing towards the family market,” commented Alison Mitchell, European Marketing Manager.“505 Games are thrilled to be partnering with Sky as our games are perfectly suited to Sky One’s cross family audience.”

" Are You Smarter Than A 10-Year-Old? has become nothing short of a phenomenon since debuting in the US in February and we're thrilled to be bringing the format to the UK. Sky One offers its viewers some of the nosiest, most talked-about shows on TV and Are You Smarter Than A 10-Year Old? certainly continues that trend. Thanks to our investment in quality entertainment we continue to reach out to a diverse audience base which proves extremely attractive to our advertiser and sponsorship partners,” comments Richard Woolfe, Director or Programming, Sky One.

Are you Smarter than a 10-Year-Old? is a brand new UK quiz show in which each contestant is asked a series questions from textbooks for the primary school syllabus. Before play commences, the contestant is given ten subjects ranging from art to geography and maths to science, each of which are associated with a particular primary school year.

Five children from Year 6 will play alongside the contestant, who will choose one child to be their‘classmate’ to be consulted on their favourite topics. Each child may only be the contestant’s classmate for two consecutive questions. Contestants who answer five questions correctly are guaranteed to leave with a cash prize - if they fail to answer one of the first five questions they’ll leave with nothing. Should they answer all ten questions correctly, they’ll receive a bonus question to stand the chance of winning the biggest ever multi-channel quiz show prize.


For more information please contact:

Mark Allen

European Communications Manager

505 Games Ltd.


+44 (0)1908 607772

About 505 Games

505 Games, headquartered in Milton Keynes is dedicated to the publishing and international distribution of full price, mid-range and budget computer and videogames in EMEA (Europe, Middle East and Africa) markets and Australia. The current portfolio includes the best selling games Cooking Mama, ArmA: Armed Assault, Bust-a-Move and Armored Core and covers all gaming platforms, including next generation consoles like Sony PlayStation® 3, Nintendo Wii™ and Microsoft Xbox 360™. For More information on 505 Games and its products please visit www.505games.co.uk

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