505 GAMES TOUCHDOWN WITH BACKBREAKER AT GAME

22nd March 2010, Milton Keynes– Today 505 Games and GAME have announced the forthcoming release of Backbreaker, a technologically ground breaking and ultra accessible American football title from developer NaturalMotion. Backbreaker will boast the most realistic player movement seen in a game of its type when it launches on 28th May for Xbox 360 TM and PlayStation 3® exclusively with GAME.

Following the outstanding success of Backbreaker: Tackle Alley for iPhone TM and iPod TM Touch, Oxford developer NaturalMotion has now brought the big hitting action to Xbox 360 TM and PlayStation 3® with Backbreaker. Utilising its famous euphoria engine, NaturalMotion is able to bring a revolutionary in-game animation system to the on field action, meaning no two tackles will ever be alike.

The Tackle Alley game for iPhone includes a link for customers to directly pre-order Backbreaker for Xbox or PS3 from GAME, marking the first time an iPhone game has facilitated pre-sales for a full console version of a video game.

“GAME are very excited about Backbreaker.” said Kathryn Hinton, Head of Third Party Buying from Game“It’s the show piece of British based NaturalMotion Games and it deserves every accolade. And we are pleased to be working with 505 Games as the exclusive retail partner We’re also delighted to be working with 505 and NaturalMotion Games to promote Backbreaker via iPhone. It’s a perfect example of how we intend to embrace new digital technology to inform and engage with our customers.”

Backbreaker offers intuitive 11-on-11 gameplay which even the greenest of American Football fans will be able to pick up with ease. A comprehensive set of tutorials will ensure beginners get the best possible start, while more experienced players will be able to increase the complexity of moves and strategies available in single player mode, local multiplayer and online.

Backbreaker truly is a groundbreaking title that 505 Games are proud to bring to the UK market,” commented Ralph Pitt-Stanley, Commercial Director, 505 Games.“The tech demos alone have caused quite a stir when they were first released and we are pleased to add Backbreaker to the library of successful 505 Titles.”

Backbreaker will be published by 505 Games for Xbox 360 TM and PlayStation 3® on 28th May 2010, available exclusively in GAME stores and online.

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About 505 Games

505 Games, headquartered in Milton Keynes, is dedicated to the publishing and international distribution of full price, mid-range and budget computer and videogames in EMEA (Europe, Middle East and Africa) markets and Australia. The current portfolio includes the best selling games Cooking Mama, ArmA: Armed Assault, Bust-a-Move and Armored Core and covers all gaming platforms, including next generation consoles like Sony PlayStation® 3, Nintendo Wii™ and Microsoft Xbox 360™. For More information on 505 Games and its products please visit www.505games.co.uk

About NaturalMotion Games

NaturalMotion Games is a subdivision of NaturalMotion Ltd., the leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, Codemasters, THQ, CCP, Bioware and many others.

PR Contact

Liz Falconer

505 Games

lfalconer@505games.co.uk

+44 (0)1908 607772

Luke Geoghegan

Bastion PR

luke@bastion.co.uk

+44 (0)207 4217600


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