505 GAMES UNLEASHES MISCHIEF AND MAYHEM WITH NAUGHTY BEAR LAUNCH TRAILER

AGOURA HILLS, Calif.– June 22, 2010– Global video game publisher 505 Games and developer Artificial Mind&Movement (A2M) today released the launch trailer for the upcoming comic mischief game, Naughty Bear.

After being excluded from the fun on the Island of Perfection one too many times, Naughty Bear seeks his revenge by driving fear and terror into the hearts of the bears that taunt and torment him. Taking on the role of Naughty Bear, players strive to earn Naughty Points as they inflict physical and psychological harm on enemies using an array of weapons, objects, and scare tactics that allow for a completely new experience every time gamers pick up their controller.

Naughty Bear’s reign of terror doesn’t stop at the shorelines of the Island of Perfection, however. As the resident bears call for backup, Naughty Bear takes on increasingly powerful waves of enemies, including Ninja Bears, Soldier Bears, RoboBears, ZomBears and even powerful Alien Bears from another planet. Naughty Bear can unlock costumes for each of these enemies as he defeats them, allowing players to create utter pandemonium on the Island as the bears try to distinguish friend from foe.

Sneaking up to store shelves on June 29, Naughty Bear will bring terror to both Xbox 360 and PlayStation3 for an MSRP of $49.99.

For the launch trailer and additional press assets, visit the following link:

http://bhimpact.gamespress.com/product_page.asp?i=1014.

ABOUT NAUGHTY BEAR

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at:

http://www.naughtybearthegame.com .


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