The fifth Gadget Show Live pulled in 79,775 attendees last week, leading Upper Street Events to hail the show a major success.
Gadget Show Live took place across six halls at the NEC last week (2-7 April 2013). 241 companies exhibited over the six days – one trade and five public. VIP packages and Saturday and Sunday tickets sold out in advance. Visitor and exhibitor feedback has been overwhelmingly positive.
“Every year we attend Gadget Show Live it exceeds our expectations,” said Neil Handa, channel marketing manager, Sonos. “We offered everyone an exclusive ten per cent discount on all our products and managed to sell more than any other show we have attended in the UK.”
"Damson enjoyed a very successful Gadget Show Live 2013,” added James Talbot. “As a brand that originally launched at the show in 2012, the event has helped the company go from strength to strength. We were overwhelmed on all of the public days and made some great contacts on trade day.”
“A fantastic event for JVC,” said JVC exhibitions manager Nick Perkins. “Sales were very similar to that of 2012, which in the current climate was very pleasing. We would like to congratulate Upper Street Events for organising another great event and are looking forward to next year’s already.”
“The best show of its kind in the UK,” commented Gareth Jones, VP & General Manager, EMEA, Fitbit.
Returning features to the show were refreshed and as popular as ever, with crowds flocking to see video games stars Ali-A and KSI on the Game Zone Stage. Sessions in The HUB, Showcase Stage, Toy Arena and Photographic Stage were jam-packed.
The products featured in the Future Tech Zone were a massive draw to visitors and media – the demonstrations of the Jetovator and Flyboard on the NEC lake featured extensively in media coverage, including ITV Central news. Around 200 media attended Gadget Show Live Professional with 400 press clippings secured before, during and after the event.
The Super Theatre, featuring Gadget Show presenters Jason Bradbury, Pollyanna Woodward and Jon Bentley, was as busy as ever with the majority of sessions selling out. The new Gadget Show presenter – Rachel Riley – made her debut on the Super Theatre stage on Saturday.
New features – Battlefield Live, Toy Arena
Consumers also flocked to the show’s new features: Battlefield Live and the Toy Arena.
Battlefield Live posted a message on Facebook straight after the show: “Thank you to everyone who visited and played on the Battlefield Live and Kids Laser Tag attraction – we really enjoyed entertaining you all.”
Hosted by Toylogy.tv’s Peter Jenkinson, the Toy Arena allowed 4,000 children to get hands on with a wide range of toys.
Bhav Patel of the show’ exclusive toy retailer ToyGalaxy, said: “What an amazing show, sales were way above expectations and we were able to build our brand, too – Gadget Show Live Christmas can't come soon enough.”
Peter Jenkinson of Toyology.tv said: "The toy arena was at breaking point for most of the show with 30 sessions a day and 4,000 people passing through our inflatable dome. Gadget Show Live Christmas will see toys taking an even bigger role.”
Simon Pilkington, managing director for new exhibitor John Adams, commented: “Launching HolograFX at Gadget Show Live has projected the company into the growing entertainment toy sector, by embracing new technologies and opening new doors at retail in this developing market. We have already signed up for Gadget Show Live Christmas in London.”
“Our fifth Gadget Show Live has been a fantastic success for both exhibitors and visitors,” commented Sally Bent, event manager. “We’re thrilled with visitor figures, which were exactly on target following our decision to limit daily numbers to improve visitors’ experience and overall enjoyment of the show. The best news is that this had no impact on retailing, which remained high for our exhibitors.”
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Notes to editors
Launched by Upper Street Events, North One and Channel 5 in 2009, The Gadget Show Live has quickly become the UK’s largest and most dynamic consumer electronics event.
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