99Games brings Create A Mall to the iPhone

New Udupi, India, January 26, 2010: 99Games, leading developer and publisher of iPhone and iPod touch games, today announced the release of Create A Mall for the iPhone. Create A Mall is an interesting new addition to the exciting new genre of‘building simulation’ games. The game is a result of the partnership between Roiworld, a fashion and gaming web site acquired by Lifetime Networks in 2008, and Merscom, a global publisher of social media and computer games.

In Create A Mall, players assume the role of Kelly, a rising star in a mall development company. As Kelly, players are challenged to become world-class mall developers by filling their venues with enticing stores for customers in six different cities throughout the world.

Create A Mall is the first game where players have the opportunity to use the money they have earned to buy jewelry, clothing or office decorations. Additionally, users have the chance to earn shopping credits for their stores at each level, provided they have met the level's goal.

”We are very excited to work with 99Games on the iPhone version of Create A Mall, the game did wonderful as a casual download and the iPhone should extend this IP to millions of new customers,” said Lloyd Melnick, CCO at Merscom.

“We see that women over-index men in their usage of the iPhone as a gaming device,” said Kris Soumas, Head of Roiworld,“So we are thrilled to work with 99Games on releasing an iPhone version of Create-A-Mall to Roiworld’s fanbase of millions of women from around the world.”

“Create A Mall is our first simulation game and we couldn’t have asked for a better game to enter this genre”, said Anila Andrade of 99Games.“The game was extremely well received on PC and Mac and we are confident that iPhone users are going to find it equally engrossing”, she added.

The game is now available on the App Store for $3.99.

The other titles developed by 99Games for the iPhone and iPod touch include Chess Elite, Pocket Clinic, Christmas Sudoku, Fish Fun, WordsWorth and Wordulous.

About Merscom

Merscom is a global publisher of mass market social media, computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include social media networks such as Facebook, MySpace, vKontakte, and Bebo, online sale through major portals worldwide, retail distribution in the US and Europe, and games on Microsoft® Xbox Live® Arcade. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience. For more information, visit www.merscom.com.

About Roiworld.com/RoiLife

Produced by Lifetime Game Studios-Korea and RoiLife, Roiworld.com is a unique web site where fashion meets game that is visited by over 2 million Unique Visitors a month. Featuring over 1500 dress-up games, user-generated content and social networking functionality, Roiworld.com is a lite virtual world where women of all ages can explore, experiment and discover their own sense of style in a fun online game setting. Lifetime Entertainment Services is the majority owner of RoiLife, LLC.

About 99Games

99Games is a leading developer and publisher of games for the iPhone and iPod touch. With a series of successful titles under its belt, the company is focused on bringing out some memorable old games thatwill enthrall gamers all over the world and a gazillion other new casual games to keep the players totally gripped.

Visit http://www.99games.in for more details.

Copyright© 2009, 99Games Online Pvt. Ltd. All rights reserved.

For more information contact:

Anila Andrade

99Games Online

Cell: +91 9845888014

Fax: +91 820 2583458

Email: anila.andrade@99games.in

Lloyd Melnck

Merscom LLC

Phone: +1-919-918-7741, ext 237

Email: lsm@merscom.com


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