A NEW BREED OF TELEVISION EXECUTIVE IS BORN AS KALYPSO MEDIA RELEASES THE OFFICIAL M.U.D. TV PC DEMO

Worms/Bracknell/Baltimore, 26th February 2010

Handing over the keys to the executive offices at the most talked about new television network, Kalypso Media today released the official demo for the unique PC strategy experience, M.U.D. TV. Prior to the official launch next month, players can take the reins of a start-up TV network and put their skills to the test as they work to carve out a space in broadcasting history.

The demo can be downloaded here: http://www.kalypsomedia.com/downloads/demos/MUDTV-Demo-EN.msi

(Please ensure that you mirror the link as opposed to linking directly to this server)

Included in the demo are the official tutorial and the first two missions found in the final version of M.U.D. TV.

MISSION 1:

Players take control of Matt, M.U.D. TV’s new and ethically questionable executive. After being chased out of university for being evil, Matt is bent on taking over the world. To do so, Matt’s first goal is to make a certain amount of money from TV programming to acquire the first parts of a device to control people’s minds through television.

MISSION 2:

The nefarious plan is coming together and the device to control people’s minds is being built. The next step is to build his audience and gain 1.8 million viewers in a single target demographic. Who will Matt go after and how will he reach his goal? It’s up to the player to make it happen.

Fed up with the same formulaic TV sitcoms? Is reality TV beyond real? Think you can do a better job? This March, players can prove it with M.U.D. TV (Mad, Ugly, Dirty Television), a new strategy simulation game from Kalypso Media where players call the shots as a top TV executive striving to raise ratings and advertising revenue for their own TV network.

In the game, players are tasked with creating a TV studio, hiring actors, staff and directors to create popular TV programming that will propel the station up the ratings chart. But beware, as rival studios will use every trick in the book to sabotage the station and steal its viewers, actors and even those all important advertising dollars. Dirty tricks are not reserved for the competition though, as players can learn their own shady manoeuvres to fight back and do whatever it takes build their TV empire!

M.U.D. TV is being developed by Realmforge, a Kalypso Media studio, and will be availablefor the PC next month. For all the latest news on M.U.D. TV, visit the official game site www.mud-tv.com

Ends-

For more information please contact

Mark Allen

Head of PR, Kalypso Media

T: +44 (0) 1344 382 148

E: mark.allen@kalypsomedia.com

About Kalypso Media

Specialising in the publishing of interactive media– primarily computer games - Kalypso Media was founded in summer 2006 by industry veterans Simon Hellwig and Stefan Marcinek. A year later, the sister company Kalypso Media UK Ltd. was opened in England and is now led by Andrew Johnson and Charlie Barrett, two experienced members of the Kalypso Media Group management team. In 2009 Kalypso Media Inc. was established in the USA headed up by Deborah Tillett. Kalypso Media also own two development studios, Realmforge Studios GmbH and Gaming Minds Studios GmbH both of which are located in Germany.

For further information see www.kalypsomedia.com


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